The Business Benefit Of Joint Venture Marketing [PODCAST]

The Small Business Marketing Report

Episode 55 of The Small Business Marketing Report Podcast

Marketing your business can be tough, but by leveraging other people’s audiences can sometimes magnify the impact and therefore results. Joint Venture Marketing can be a great way to get exposure to a whole new audience.

But it is not always as simple as asking to advertise in someone elses email newsletter. You have to make sure there is a fit. If you get this right you can also get a transfer of their credibility too.

This podcast is a simplistic example of a Joint Venture. We both have our own businesses but use the podcast, distributed through both our various platforms for the benefit of each other. Ensuring both partners get benefit from the deal is crucial and with a more complex arrangement there may be the need for more formal agreements.

So take a listen to this episode and find out how your business can benefit from Joint Venture Marketing.

You can also grab a copy of Roberts Joint Venture Marketing report on his site.

Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

How to Hire Right Through Interviewing with James Reed [PODCAST]

The Small Business Marketing Report

Episode 54 of The Small Business Marketing Report Podcast

In this episode Robert interviews James Reed, Chairman of REED the recruitment specialists, about his new book, Why You? 101 Interview Questions You’ll Never Fear Again.

Every year, REED places hundreds of thousands of people into temporary and permanent work across a number of disciplines around the world. James first joined the company in 1991 after graduating from Harvard Business School. Along with Paul G. Stoltz, James is the author of Put Your Mindset to Work. He is also a Fellow of the Chartered Institute of Personnel and Development (CIPD).

As well as a useful prep book for interviewees, it can also help employers plan for successful interviews. This is the subject of Roberts discussion with James in this weeks podcast.

Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.