4 Key Ways to Drive Traffic to Your Website

The Small Business Marketing Report

Episode 70 of The Small Business Marketing Report Podcast

There are many views on the best ways to drive traffic to your website. When we get into the detail there are those that prefer Inbound Marketing methods. Others have a preference for more a more direct marketing approach such as Google Adwords or email marketing.

You should try them all, as without testing, you’ll never know which is likely to drive the best quality traffic to your site. Before you get started though there are 4 key types of traffic generation that these methods fall into. Which you choose to use may rely on your budget, resource or marketing knowledge.

In this weeks episode we discuss the 4 key ways to drive traffic to your website. We cover what’s involved in each and give you a starting point from which to try methods best suited to your business.

Enjoy the show and please leave any comments below.

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Why Buying An Email List Is Such A Bad Idea

The Small Business Marketing Report

Episode 69 of The Small Business Marketing Report Podcast

Email marketing is possibly one of the best ways to engage your target audience and build a sustainable business online. When it comes to doing email marketing effectively there are no shortcuts.

Before you can email anyone you need to have a list of people to email. It is the way in which you obtain this list which will determine, not only the success of your email marketing. But potentially the overall success of your business.

One of the shortcuts many businesses consider is buying email lists.

In our opinion this is never a good idea. In fact it can do more harm to your business than good. This week we look at the pitfalls of buying email lists. Not only in terms of the lack of return on investment but the possible legal ramifications when you don’t have explicit permission to email someone.

Listen in to make sure you do your email list building in the most effective way.

Please leave any comments below.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.