6 Misconceptions of Conversion Rate Optimisation Testing

Whether the objective of your website is to collect leads or generate sales Conversion Rate Optimisation (CRO) is one of the most important exercises a website owner can undertake.

CRO is the practice of making adjustments to your site through testing. The tests aim to improve the rate at which you convert traffic into leads or sales.

The reason it is so valuable?

When you get it right, you can see a much greater return on investment than the alternative of just driving more traffic to your website.

CRO is greatly misunderstood. So, this week we discuss 6 common misconceptions of Conversion Rate Optimisation testing.

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Any questions catch us on Twitter @SeanClark or @MrRobTyson.

How To Use Custom Landing Pages to Convert More Traffic

Many businesses pay to drive traffic to their websites via pay per click, with little regard to where they send it. Paid traffic from AdWords, Bing Ads or Facebook Ads usually ends up on the home page, or on a product page at best.

Ideally you should be creating custom landing pages to send traffic to from your online advertising. But even in WordPress or other website platforms with content management systems this can be an onerous task. Often it is not optimal either.

This week myself and Rob discuss the landing page software we use and have tried that helps us get results for ourselves and our clients.

Good landing page applications should offer these key components:

  • Speed of implementation
  • No need for web development skills
  • Access to proven templates
  • Access to conversion data

Here are 4 landing page applications we recommend you give a try to see which best matches your needs.

  1. LeadPages (Rob’s current application)
  2. Unbounce (Sean’s current choice)
  3. Instapage
  4. OptimizePress (WordPress theme/plugin)

You can also grab a great 20 point landing page checklist from Rob’s website for free.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.