Email marketing automation is used by thousands of businesses around the world. If you are unfamiliar with this method of using email you may not understand why it is so popular.
From optimising your staff’s time, to optimising which customers your sales team focuses their effort on, the scope of email marketing automation goes way beyond simply automating your marketing department’s repetitive tasks.
You can use email automation during the customer onboarding process, for lead generation and to reactivate dormant email addresses.
Best of all, aside from pre-planning, the effort to do this is minimal. Whilst the rewards are maximised.
Sean and Rob talk through 3 ways you can utilise email marketing automation to the benefit of your business.
Some of the resources mentioned in the show:
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