Episode 63 of The Small Business Marketing Report Podcast
In this episode of the Small Business Marketing Report we discuss Customer Relationship Management systems.
Often talked about, misunderstood and rarely implemented. The most important tool a business can put in place is a Contact Management System or CRM.
Before you put a CRM system in place you should understand how you want to use it. Also, what you want to get back from the CRM.
Many companies install complex solutions, at a cost, that is beyond their business requirements.
When implemented well a CRM can provide valuable insights. With rich sales and customer service data your business can act upon. They can also deliver fantastic returns on investment. That helps your business grow and expand as you understand more about your customers.
For online companies a CRM system provides even further data about your customers.
Listen in to the show as we discuss CRM systems in more detail. Please leave any comments below.
In the next episode we’ll discuss the various CRM systems currently available, their differences and the ones we use and why.
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