Crafting a Culture to Massively Grow a Business with Scott Bintz

Crafting a Culture to Massively Grow a Business with Scott Bintz

In this week’s episode, we spoke to Scott J. Bintz, founder of RealTruck.com and author of Principles to Fortune: Crafting a Culture to Massively Grow a Business. Scott founded e-commerce RealTruck.com in 1997, but after selling the successful business in 2015, he turned his attention to Red Headed Rebel, advising companies on their e-commerce & digital marketing ventures.

Scott used his passion for business to develop the Red Headed Rebel brand further, launching entrepreneurial coffee company RHR Brews and RHRswag.com, a website selling parts for drag race cars.

In this interview, Sean and Scott discuss a number of different topics, including:

  • How Scott made his transition from his non-business background to e-commerce.
  • The strategies RealTruck.com used Scott to onboard suppliers to take a risk on e-commerce when they were used to selling in brick and mortar stores.
  • How ‘the endless pursuit for more’ caused Scott to lose interest in business, and how his interested in dirt track racing and the development of RHRswag.com helped him stay inspired.
  • The importance of overcoming failure. How testing something, reviewing its impact and making changes accordingly can make a bigger difference than getting it right first time.
  • The importance of being humble. Scott discusses how transparency and treating people right is the most important advertising method of all, and how he can balance this with running a successful business.
  • How both new businesses and developed businesses can take heed of Scott’s advice. He says it’s simply a matter of trial and improvement in getting a business to run smoothly.
  • The importance of nurturing the culture of a business in order that it outlives the CEO, and how Scott has been involved with RealTrucks.com since he sold the business in 2015.

Scott had some incredibly useful insights to share in this interview. If you’d like to know more, or have any further questions, these links may help:

Buy Scott’s book on Amazon.

Twitter: @Bintzness101

Website: principlestofortune.com

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunesStitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.

Moving Your Business To The Cloud with Paul Goggin

Moving Your Business To The Cloud with Paul Goggin

In this week’s podcast, we interview Paul Goggin, author of ‘Cloud First: Why Your Technology Is Killing Your Small Business And What To Do About It‘. With over 20 years of experience in the IT industry, working with some of the largest global corporations, Paul now runs his own company Innovo Consulting. Innovo Consulting specialises in helping small businesses with tight budgets to save time, money and the environment, using Cloud technology.

In the podcast, Paul shares some of his industry insight on a range of Cloud-based topics, including:

    • The typical scenarios Paul finds businesses in when they are struggling with their IT infrastructure, and at what point it becomes economical to hire an IT professional to help them, as well as how a business might choose the right IT support for their needs.
    • The difference between On Premise and Cloud First IT solutions. Paul covers how Cloud First affects communication methods, and how businesses can remain in control of their apps and data, even after moving to a Cloud First solution.
    • How businesses with weaker internet connections can still benefit from a Cloud First solution.
    • How businesses can ensure the security of their Cloud-based data, covering issues such as ransomware, GDPR and 2 Factor Authentication.
    • The first steps a business should take to adopt the efficient model that Cloud First solutions offer, and how Paul encourages his clients to adopt the new processes that he suggests.

Useful links:

A Marketing Guide to Selling While You Sleep with Brian Greenberg

Selling in your Sleep

On this week’s podcast, we interview Brian Greenberg, who has generated over $50 million in revenue from the businesses he has founded in e-commerce, marketing, and financial services.

With over 10,000 reviews and testimonials from customers, Brian has earned the reputation of ‘The salesman who doesn’t sell’, which explains the title of his new book, ‘The Salesman Who Doesn’t Sell. A Marketing Guide to Selling While You Sleep.’

In the podcast, Brian gives us an insight into his unique approach to marketing, covering topics such as:

  • What role social proof plays in marketing;
  • The best way to go about obtaining reviews, and why it is important for B2B to encourage them;
  • The role social media plays in marketing;
  • Why Brian is such a proponent of SEO;
  • How to keep customers coming back to your business.

If you have any of your own questions for Brian, you can contact him via Twitter @greenbergbrian

Named ‘The Salesman who doesn’t sell’, Brian has also been named one of the most creative people in financial services.

Brian runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply and is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them.

Listeners of the Click to Convert podcast can download a free audio version of Brian’s book.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.

Virtual Reality Marketing with Henry Stuart

Virtual Reality Marketing

On this week’s podcast we are lucky to have Henry Stuart co-founder & CEO of Visualise – a virtual reality production studio. He is also the author of Virtual Reality Marketing: Using VR To Grow A Brand And Create Impact which is due to be published this October.

Henry began his career in Photography however he soon took his skills to new levels. Henry is now a regular speaker and thought leader in the Virtual Reality sector and has written articles for Wired, BBC, Marketing Magazine, The Financial Times, The Drum and many more.

Some of Henry’s clients are worldwide brands such as Mercedes F1, Harrods, Audi, Samsung, Ray-Ban, O2, BBC.

Today we are talking about Virtual Reality, more specifically, about marketing in VR. According to one study, 74% of consumers find VR ads less intrusive than regular digital marketing, with a 70% same-day-recall rate.

This “new” medium is booming – by 2025, the industry is expected to become bigger than TV. If you are old enough you’ll remember Second Life which was launched in 2003 by Linden Labs.

Testament to the popularity of VR Second Life still exists 15 years on.

In the show we will be covering:

  • The difference between VR & AR? (augmented reality)
  • Why VR marketing?
  • How to choose the right VR experience to market your business?
  • How do we get our marketing into production?
  • How do you measure the success of a VR campaign?
  • Is this an opportunity for many to be first to market?
  • What’s the future for VR?

Resources

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunesStitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

 

GDPR’s Impact on Marketing in 2018 with Solicitor Richard Turner of Leathes Prior

GDPR, the entry in the notebook .General Data Protection Regulation concept may 25, 2018
GDPR, the entry in the notebook .General Data Protection Regulation concept may 25, 2018. GDPR metaphor.

2018 has been a year for regulatory change with MiFID 2, PSD2 and now the wider impacting introduction of the General Data Protection Regulation (GDPR) on the 25th May.

Data protection and privacy regulations have existed in law for many years, but GDPR seeks to formalise and strengthen some of the existing directives. Whilst there are some new rules and tighter restrictions, some of the impacts of GDPR have been overstated. That said it is set to shake up online marketing.

Although the penalty for breaches are now very severe, you can mitigate your risks by taking positive action now. Many of the world’s leading marketing channels have already prepared for GDPR.

On this week’s podcast we are lucky to have an expert in corporate and commercial law, Richard Turner of Leathes Prior solicitors.

Richard obtained his law degree from the University of Edinburgh in 2006 before going on to achieve a distinction on the LPC at BPP University. Richard supports and advise clients on data protection obligations and offers bespoke training courses in this area.

In the show, we focus on GDPR’s impact on marketing, as this is the area I have received most questions on. We’ll be covering the following topics:

  • How to collect data under GDPR
  • Required data protection policies
  • The difference between data processors and controllers
  • What is “Consent” and when can you use “Legitimate interest”?
  • Will it lead to a world of websites full of tick boxes?
  • The impact on social media marketing & remarketing
  • Data access and managing user requests
  • Data collection
  • Historic data and can you still use it

Resources

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunesStitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

How to Create a Brand for your Startup with the Tea Agency

podcast with tea agency

When we start out in business often designing a logo or website is the nearest we get to thinking about a brand.

A well developed brand can play a major role for your company. How it is perceived in the market, how it reflects your values and even how internal staff behave within the business.

On this weeks show we interview Tu, Erika and Alina who together make Tea. the brand agency of choice for entrepreneurs of all levels.

The guys take us through the following elements of brand building:

  • The importance of building a brand
  • The elements to consider
  • The relation between brand and design
  • When to start thinking about a brand
  • How to choose someone to work with
  • How much you should invest in building a brand

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.

How To Increase Sales Through Affiliate Marketing with Priest Willis Sr.

Open notepad with Affiliate Marketing concept sketch

Affiliate marketing is an often overlooked marketing channel. Even though it can be one of the most cost-effective when it comes to driving sales or leads.

It is one of the only marketing channels where you pay on a per sale basis, not per click. This makes it very profitable.

Sound too good to be true?

Like all things in life, there is no “free-ride” it takes effort and some time to implement an affiliate program correctly.

So on this week’s show, we have one of the leading authorities on affiliate marketing, Priest Willis Sr.

Priest has 20 years experience in affiliate marketing and is currently Senior Global Affiliate Marketing Manager for Lenovo, the number one global PC Company.

He gives us an insight into what it takes to run a successful affiliate campaign for your business.

Connect with Priest on LinkedIn or Twitter and listen to Priest’s Podcast.

Resources

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunesStitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

Important Marketing Changes From Google, Facebook & LinkedIn in 2018

Welcome to 2018 and for our first podcast of the year, I’m looking at some of the important updates we are going to see from the leading platforms.

The key players make many changes through the year, but some of those to come are likely to have the biggest impact on your business.

We have changes from Google which impact SEO and AdWords. LinkedIn introduces a new media format and Facebook are picking on business pages yet again!

In addition, we have GDPR (General Data Protection Regulation) coming in to force in May this year.

Listen in to the show for more details and there are links below to some of the key resources mentioned.

Resources

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunesStitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

SEO Ranking Factors for 2018

semrush ranking factors

Why does one website perform better than another in the search results? How can I ensure your website stands the best chance of ranking for your chosen target phrases?

These are the questions anyone involved with search engine optimisation is always being asked. The issue is that the answer is never straightforward.

Google certainly won’t tell you, it’s their “secret sauce”.

Of course, if you have been in the industry long enough you have an idea of the concepts. That doesn’t help when you need some facts to demonstrate to a client or your boss.

That’s why I am so grateful to companies that do this research on our behalf.

Moz has been producing ranking factor reports for some time and their latest is the Local Search Ranking Factors of 2017.

For this podcast, we focus on the SEMRush Ranking Factors Report which has just recently been updated. This report contains some fantastic findings, including 5 new factors.

To get our view on the report listen in to this episode.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunesStitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

Improve Your Pay Per Click ROI With Audience Lists

Have you ever wondered why your Facebook ads don’t give you a return on investment? Yet other people are always raving about their success with them.

Or do you continually see competitors bidding on generic terms on Google AdWords in your industry and wonder how they afford to do it?

Rather than placing ads in front of anyone that searches “dog food”, as an example, they are probably using pre-defined audience lists.

Audience lists can be derived from your website visitors, previous customers, newsletter sign-ups as well as in many other ways.

Listen in to this week’s show to find out how you can benefit from audience lists. Especially during the festive season.

Below are some list suggestions and how they might be used.

advanced list strategy

 

list segment suggestions

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Stitcher & if you like it we’d be grateful if you could leave a review.