In this week’s episode, we spoke to Scott J. Bintz, founder of RealTruck.com and author of Principles to Fortune: Crafting a Culture to Massively Grow a Business. Scott founded e-commerce RealTruck.com in 1997, but after selling the successful business in 2015, he turned his attention to Red Headed Rebel, advising companies on their e-commerce & digital marketing ventures.
Scott used his passion for business to develop the Red Headed Rebel brand further, launching entrepreneurial coffee company RHR Brews and RHRswag.com, a website selling parts for drag race cars.
In this interview, Sean and Scott discuss a number of different topics, including:
How Scott made his transition from his non-business background to e-commerce.
The strategies RealTruck.com used Scott to onboard suppliers to take a risk on e-commerce when they were used to selling in brick and mortar stores.
How ‘the endless pursuit for more’ caused Scott to lose interest in business, and how his interested in dirt track racing and the development of RHRswag.com helped him stay inspired.
The importance of overcoming failure. How testing something, reviewing its impact and making changes accordingly can make a bigger difference than getting it right first time.
The importance of being humble. Scott discusses how transparency and treating people right is the most important advertising method of all, and how he can balance this with running a successful business.
How both new businesses and developed businesses can take heed of Scott’s advice. He says it’s simply a matter of trial and improvement in getting a business to run smoothly.
The importance of nurturing the culture of a business in order that it outlives the CEO, and how Scott has been involved with RealTrucks.com since he sold the business in 2015.
Scott had some incredibly useful insights to share in this interview. If you’d like to know more, or have any further questions, these links may help:
In the podcast, Paul shares some of his industry insight on a range of Cloud-based topics, including:
The typical scenarios Paul finds businesses in when they are struggling with their IT infrastructure, and at what point it becomes economical to hire an IT professional to help them, as well as how a business might choose the right IT support for their needs.
The difference between On Premise and Cloud First IT solutions. Paul covers how Cloud First affects communication methods, and how businesses can remain in control of their apps and data, even after moving to a Cloud First solution.
How businesses with weaker internet connections can still benefit from a Cloud First solution.
How businesses can ensure the security of their Cloud-based data, covering issues such as ransomware, GDPR and 2 Factor Authentication.
The first steps a business should take to adopt the efficient model that Cloud First solutions offer, and how Paul encourages his clients to adopt the new processes that he suggests.
On this week’s podcast we are lucky to have Henry Stuart co-founder & CEO of Visualise – a virtual reality production studio. He is also the author of Virtual Reality Marketing: Using VR To Grow A Brand And Create Impact which is due to be published this October.
Henry began his career in Photography however he soon took his skills to new levels. Henry is now a regular speaker and thought leader in the Virtual Reality sector and has written articles for Wired, BBC, Marketing Magazine, The Financial Times, The Drum and many more.
Some of Henry’s clients are worldwide brands such as Mercedes F1, Harrods, Audi, Samsung, Ray-Ban, O2, BBC.
Today we are talking about Virtual Reality, more specifically, about marketing in VR. According to one study, 74% of consumers find VR ads less intrusive than regular digital marketing, with a 70% same-day-recall rate.
This “new” medium is booming – by 2025, the industry is expected to become bigger than TV. If you are old enough you’ll remember Second Life which was launched in 2003 by Linden Labs.
Testament to the popularity of VR Second Life still exists 15 years on.
In the show we will be covering:
The difference between VR & AR? (augmented reality)
Why VR marketing?
How to choose the right VR experience to market your business?
How do we get our marketing into production?
How do you measure the success of a VR campaign?
Is this an opportunity for many to be first to market?
Data protection and privacy regulations have existed in law for many years, but GDPR seeks to formalise and strengthen some of the existing directives. Whilst there are some new rules and tighter restrictions, some of the impacts of GDPR have been overstated. That said it is set to shake up online marketing.
Although the penalty for breaches are now very severe, you can mitigate your risks by taking positive action now. Many of the world’s leading marketing channels have already prepared for GDPR.
Richard obtained his law degree from the University of Edinburgh in 2006 before going on to achieve a distinction on the LPC at BPP University. Richard supports and advise clients on data protection obligations and offers bespoke training courses in this area.
In the show, we focus on GDPR’s impact on marketing, as this is the area I have received most questions on. We’ll be covering the following topics:
How to collect data under GDPR
Required data protection policies
The difference between data processors and controllers
What is “Consent” and when can you use “Legitimate interest”?
Will it lead to a world of websites full of tick boxes?
The impact on social media marketing & remarketing