Creating A 10x Marketing Formula with Garrett Moon

Creating A 10x Marketing Formula with Garrett Moon

On this week’s podcast, we interview Garrett Moon, CEO & Co-Founder at CoSchedule and author of the recently-published 10x Marketing Formula.

Garrett used the marketing technique that he covers in his recent publication to build CoSchedule, the dynamic, interactive calendar that integrates with a business’ overall marketing strategy, from nothing to 1.3 million page views each month, 250K email subscribers, and 9000+ customers in 125 countries in just 4 years.

In the interview, Garrett shares his marketing expertise as we cover a number of different topics, including:

    • Why it is difficult to replicate the successes of long term marketing campaigns when there are so many examples of them;
    • How businesses can avoid falling into the trap of trying and failing to copy other businesses;
    • Why Garrett advocates thinking like a startup when it comes to content marketing;
    • How content hacking plays a part in this startup mindset;
    • What the 10x Marketing Formula is exactly

Garrett also shares his expertise on creating the game-changing content within a business marketing plan, and how business owners can generate their own ideas that follow the 10x Marketing Formula guidelines.

Resources

CoSchedule: www.coschedule.com

10x Marketing Formula: www.coschedule.com/10xbook

Garrett’s twitter: https://twitter.com/garrett_moon

Garrett’s LinkedIn: https://www.linkedin.com/in/garrettmoon/

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.

Building A Business With Respect Based Marketing with Bastian Ernst

Respect-Based-Marketing

On this week’s podcast, we interview Bastian Ernst, the CEO and founder of Wild Audience as he shares some of his expertise on Respect-Based marketing.

Bastian actually began his career working in Silicon Valley, but gave this up in 2015, knowing that there was something bigger waiting for him to discover. That ‘something bigger’ was actually Wild Audience, which he built out of a passion for marketing technology, and is based on the premise of building up a relationship with your audience before selling them a solution to their problem. This marketing technique is based on trust, and your audience having respect for the advice you give them- hence why it is called Respect-Based Marketing.

However, unlike the majority of business success stories, Bastian actually made his first sale before he had even developed his product- which is what makes his story so interesting. He took a lot of risks, made mistakes and analysed a lot of feedback before he got into his current position.

In the interview, we talk about just how Respect-Based marketing works, covering:

  • Who exactly Respect-Based marketing is suitable for;
  • How to build this vital relationship with your audience in order to position yourself as a respectable information source;
  • How to make other businesses hunt you with a Respect-Based marketing approach; and
  • How Bastian was able to build a business work $100 k in just 6 months, avoiding offering promotions, discount and product launches in favour of an approach that was solely based on the respect and relationship he had with potential customers.

Resources:

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.

Virtual Reality Marketing with Henry Stuart

Virtual Reality Marketing

On this week’s podcast we are lucky to have Henry Stuart co-founder & CEO of Visualise – a virtual reality production studio. He is also the author of Virtual Reality Marketing: Using VR To Grow A Brand And Create Impact which is due to be published this October.

Henry began his career in Photography however he soon took his skills to new levels. Henry is now a regular speaker and thought leader in the Virtual Reality sector and has written articles for Wired, BBC, Marketing Magazine, The Financial Times, The Drum and many more.

Some of Henry’s clients are worldwide brands such as Mercedes F1, Harrods, Audi, Samsung, Ray-Ban, O2, BBC.

Today we are talking about Virtual Reality, more specifically, about marketing in VR. According to one study, 74% of consumers find VR ads less intrusive than regular digital marketing, with a 70% same-day-recall rate.

This “new” medium is booming – by 2025, the industry is expected to become bigger than TV. If you are old enough you’ll remember Second Life which was launched in 2003 by Linden Labs.

Testament to the popularity of VR Second Life still exists 15 years on.

In the show we will be covering:

  • The difference between VR & AR? (augmented reality)
  • Why VR marketing?
  • How to choose the right VR experience to market your business?
  • How do we get our marketing into production?
  • How do you measure the success of a VR campaign?
  • Is this an opportunity for many to be first to market?
  • What’s the future for VR?

Resources

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunesStitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

 

GDPR’s Impact on Marketing in 2018 with Solicitor Richard Turner of Leathes Prior

GDPR, the entry in the notebook .General Data Protection Regulation concept may 25, 2018
GDPR, the entry in the notebook .General Data Protection Regulation concept may 25, 2018. GDPR metaphor.

2018 has been a year for regulatory change with MiFID 2, PSD2 and now the wider impacting introduction of the General Data Protection Regulation (GDPR) on the 25th May.

Data protection and privacy regulations have existed in law for many years, but GDPR seeks to formalise and strengthen some of the existing directives. Whilst there are some new rules and tighter restrictions, some of the impacts of GDPR have been overstated. That said it is set to shake up online marketing.

Although the penalty for breaches are now very severe, you can mitigate your risks by taking positive action now. Many of the world’s leading marketing channels have already prepared for GDPR.

On this week’s podcast we are lucky to have an expert in corporate and commercial law, Richard Turner of Leathes Prior solicitors.

Richard obtained his law degree from the University of Edinburgh in 2006 before going on to achieve a distinction on the LPC at BPP University. Richard supports and advise clients on data protection obligations and offers bespoke training courses in this area.

In the show, we focus on GDPR’s impact on marketing, as this is the area I have received most questions on. We’ll be covering the following topics:

  • How to collect data under GDPR
  • Required data protection policies
  • The difference between data processors and controllers
  • What is “Consent” and when can you use “Legitimate interest”?
  • Will it lead to a world of websites full of tick boxes?
  • The impact on social media marketing & remarketing
  • Data access and managing user requests
  • Data collection
  • Historic data and can you still use it

Resources

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunesStitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

How to Create a Brand for your Startup with the Tea Agency

podcast with tea agency

When we start out in business often designing a logo or website is the nearest we get to thinking about a brand.

A well developed brand can play a major role for your company. How it is perceived in the market, how it reflects your values and even how internal staff behave within the business.

On this weeks show we interview Tu, Erika and Alina who together make Tea. the brand agency of choice for entrepreneurs of all levels.

The guys take us through the following elements of brand building:

  • The importance of building a brand
  • The elements to consider
  • The relation between brand and design
  • When to start thinking about a brand
  • How to choose someone to work with
  • How much you should invest in building a brand

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.

How To Increase Sales Through Affiliate Marketing with Priest Willis Sr.

Open notepad with Affiliate Marketing concept sketch

Affiliate marketing is an often overlooked marketing channel. Even though it can be one of the most cost-effective when it comes to driving sales or leads.

It is one of the only marketing channels where you pay on a per sale basis, not per click. This makes it very profitable.

Sound too good to be true?

Like all things in life, there is no “free-ride” it takes effort and some time to implement an affiliate program correctly.

So on this week’s show, we have one of the leading authorities on affiliate marketing, Priest Willis Sr.

Priest has 20 years experience in affiliate marketing and is currently Senior Global Affiliate Marketing Manager for Lenovo, the number one global PC Company.

He gives us an insight into what it takes to run a successful affiliate campaign for your business.

Connect with Priest on LinkedIn or Twitter and listen to Priest’s Podcast.

Resources

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunesStitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

Important Marketing Changes From Google, Facebook & LinkedIn in 2018

Welcome to 2018 and for our first podcast of the year, I’m looking at some of the important updates we are going to see from the leading platforms.

The key players make many changes through the year, but some of those to come are likely to have the biggest impact on your business.

We have changes from Google which impact SEO and AdWords. LinkedIn introduces a new media format and Facebook are picking on business pages yet again!

In addition, we have GDPR (General Data Protection Regulation) coming in to force in May this year.

Listen in to the show for more details and there are links below to some of the key resources mentioned.

Resources

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunesStitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

SEO Ranking Factors for 2018

semrush ranking factors

Why does one website perform better than another in the search results? How can I ensure your website stands the best chance of ranking for your chosen target phrases?

These are the questions anyone involved with search engine optimisation is always being asked. The issue is that the answer is never straightforward.

Google certainly won’t tell you, it’s their “secret sauce”.

Of course, if you have been in the industry long enough you have an idea of the concepts. That doesn’t help when you need some facts to demonstrate to a client or your boss.

That’s why I am so grateful to companies that do this research on our behalf.

Moz has been producing ranking factor reports for some time and their latest is the Local Search Ranking Factors of 2017.

For this podcast, we focus on the SEMRush Ranking Factors Report which has just recently been updated. This report contains some fantastic findings, including 5 new factors.

To get our view on the report listen in to this episode.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunesStitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

Improve Your Pay Per Click ROI With Audience Lists

Have you ever wondered why your Facebook ads don’t give you a return on investment? Yet other people are always raving about their success with them.

Or do you continually see competitors bidding on generic terms on Google AdWords in your industry and wonder how they afford to do it?

Rather than placing ads in front of anyone that searches “dog food”, as an example, they are probably using pre-defined audience lists.

Audience lists can be derived from your website visitors, previous customers, newsletter sign-ups as well as in many other ways.

Listen in to this week’s show to find out how you can benefit from audience lists. Especially during the festive season.

Below are some list suggestions and how they might be used.

advanced list strategy

 

list segment suggestions

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Stitcher & if you like it we’d be grateful if you could leave a review.

 

How To Rank Number 1 In Search For A Competitive Keyword

There are a few different approaches to search engine optimisation, dependant on your objective.

It goes without saying that the first stage is always to carry out an SEO Site Audit. You need to maximise your advantage and having a search friendly website is critical.

If your objective is to drive organic traffic to your website, the most straightforward method for accomplishing this is to create regular content. As long as you have a solid content plan and you’ve done your research, traffic should start to flow over time.

Sometimes though you need to rank for that more competitive term. Normal blog content, however well planned will rarely cut it.

In this episode of the podcast, I’ll take you through a method used to rank number 1 in search for those more competitive terms.

Resources mentioned in the show:

Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Stitcher & if you like it we’d be grateful if you could leave a review.