In this week’s show, I interview Rebecca Lieb, author of the newly released book, Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy.
Rebecca is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialisation are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation.
On the show, we look at why a content strategy needs to be part of your organisation. Especially as advertising starts to become less effective. Rebecca also reveals her 10 steps to a solid content strategy.
So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.