More Intelligent Marketing With Facebook Data [Podcast]

The Small Business Marketing Report

Episode 46 of The Small Business Marketing Report Podcast

It isn’t about using the Facebook to market to people. It is about using the data that Facebook collects about people to inform your own marketing.

In this episode Sean & Robert cover how to mine Facebook’s OpenGraph data and Ad tools so you can:

  • Take out the guess work out of marketing
  • Know who you are trying to reach
  • Know what interests your audience
  • Know how many of them there are

This discussion is based on a presentation recently delivered by Sean on Mining Facebook Data for Marketing, you can grab the slides and accompanying notes here.

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