On this week’s show we get into the importance of selecting a niche for your business. Focusing your efforts on a particular market sector or becoming a product specialist has many advantages.
Just for clarity targeting SMEs is not a niche!
We identify what could be good niches to explore and the process of selecting your niche.
Mentioned in the show is the book The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business by Mike Michalowicz.
In addition we have an important announcement about the show for 2017.
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