Twitter Experiments May Indicate Change Ahead [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 22 of The Small Business Marketing Report Podcast

Your business can only continue so long making a loss before you need to do something about it. For Twitter that time is very fast approaching, as investors look to get their pay back.

Running at a loss of $65 million in the 3 months up to September, but with rising turnover and an active user base in excess of 230 million, the impending IPO should satisfy them.

But what does this mean for the platform and those that use it for business?

One thing is certain if Facebook is anything to go by, the free ride may be nearing its end, and more advertising is sure to appear.

In this episode of The Small Business Marketing Report podcast, Sean and Robert highlight some of the subtle changes that have happened to Twitter recently, and how they may impact your business.

Here are some of the key points from the discussion and links to resources mentioned in the show:

  • Twitter is looking to raise $1 billion in its IPO, which would value it at about $11 billion. That’s 70 million shares at $17-$20 per share.
  • Twitter shares are likely to begin trading on the 7th November.
  • Twitter ended September with 232 million active users, up from 218 million in June.
  • Twitter claims 15m active users in the UK.

MagicRecs
Follow this Twitter experiment to receive instant, personalised recommendations for users and content via direct message.

EventParrot
Follow this Twitter experiment to receive direct messages that help you keep up with what’s happening in the world.

Twitter Tip
Stemming the flow of information with Twitter Lists

Twitter TV
Insights on using Twitter for TV producers

Business Book
Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

How To Use Google’s Webmaster Tools To Monitor Your Website’s Performance [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 21 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

Google’s Webmaster Tools is a powerful, but often neglected, web application that allows you to monitor the health of your website and it’s performance in the search engines. When combined with Google Analytics it can provide some great insight into what phrases your website appears for in Google Search. On its own Webmaster Tools can help you optimise your website so that it can get found easier, and it also acts as an early warning system to any potential technical issues with your website.

In this episode we get into the details of how you can leverage the information from Webmaster Tools to benefit your website.

Also mentioned in the show was our free event in London. If you’d like to come along you can reserve your place here, and we look forward to meeting you.

Follow the Small Business Marketing Report Google+ Page.

Subscribe via iTunes & we’d be grateful if you could leave a review.

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Unbeatable Sales Tips From The Godfather of Salesmanship Richard Denny [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 20 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

We are very honoured to be joined this week by sales professional and international bestselling author Richard Denny. Richard is author of no less than 5 international bestselling books on sales, motivation and communication and one of the most trusted consultants in his industry.

“The UK’s Guru of Sales”  The Telegraph
“The master of professional salesmanship”  The Times
“The millionaire maker”  Birmingham Post and Mail
“The UK’s Guru of Motivation”  The Daily Mail

Richard shares with us some of the top sales tips from his book Selling To Win, putting them into context of the modern online world we live and do business in.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback on the show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
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blackberry podcast

Our Top 10 Business Books For Inspiration And Ideas [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 19 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

When you run you’re own business finding time to expand your knowledge and generate new ideas can be difficult. Attending seminars and conferences costs money and takes you out of the business. But learning from the mistakes and successes of others can be vital to the growth of your company, and prevent it from coming an also ran.

Therefore. business books can be a very efficient way to develop new ideas, keep up with current trends and hone your skills. Which ones to choose?

With the rise of the ebook, publishing has never been easier. Although writing a book in the first place is no less of a challenge, it has lead to a wide range of business books available to us.

Sean and Robert admit they are veracious readers and in this episode they pick 5 each of their favourite business books, that have either inspired, educated or enlightened them over the years.

Sean’s top picks:

Robert’s top picks:

If you have any to please list them in the comments below.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback on the show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
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Talking Twitter Trends with #Bizitalk Founder Adrian Llewellyn-Jones [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 18 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This week on The Small Business Marketing Report we interview Adrian Llewellyn-Jones a serial entrepreneur who has done just that with his new venture #Bizitalk. Adrian explains the ideas behind his business model, a bit about entrepreneurship as well as providing some ideas on how to leverage Twitter to your advantage.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

The Art of Good Copy: An Interview with Glenn Fisher of @allgoodcopy [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 17 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

The written word is so powerful, it has driven governments to ban books, and even burn them. Although there are other ways to communicate, such as audio like this podcast or video, writing is still core to our everyday lives.

In business the difference between a well written sales letter and a poor one can be reflected in the loss or gain of thousands of pounds(dollars).

That’s why this week on The Small Business Marketing Report this week we interview Glenn Fisher of All Good Copy, author of Buy This Now and an expert in producing direct response copy that can drive sales. Glenn provides insight into what makes a good copy writer, what constitutes effective copy and how anyone can produce great copy for themselves.

Here’s a list of some of the resources mentioned in the show.

Glenn’s Recommended Books:

Glenn’s Powerful Words:

  1. You
  2. Now
  3. Guaranteed
  4. Imagine
  5. Because
  6. Shocking
  7. Pssst…

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Google Analytics the Important Bits Part 2 [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

Episode 16 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This is the 2nd in a 2 part series in which Sean & Robert discuss Google Analytics and how to use it to drive your business decisions. If you missed part 1 you can listen to it here.

I have included again links to all the resources that were mentioned in both show:

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback on the show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Google Analytics The Important Bits Part 1 [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

Episode 15 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This week Sean & Robert discuss Google Analytics, but as it went on so long the show has been split into two parts, this being part 1.

Google Analytics is a fantastic business tool and freely available for you to integrate into your website. The depth of insight it can provide is outstanding, and that is why some business only take a brief time to look at it. On the surface it may seem complex, but once you understand what you are trying to measure and why Google Analytics can be a powerful way to drive your business. Please find below a number of links to the resources mentioned in the show:

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback on the show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

20 Social Media Tools For A More Effective Workflow [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 14 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode Sean & Robert look at some of the tools that make managing social media far more effective. Whether you need to manage a single Twitter account or a complete social media eco-system for your company these tools can help.

Listed below are the tools mentioned in the show:

  1. Hootsuite
  2. BufferApp
  3. IFTTT
  4. Commun.it
  5. Awedience
  6. Klout
  7. PeerIndex
  8. Kred
  9. SocialBro
  10. ManageFlitter
  11. TwitterCounter
  12. SharedBy
  13. Bit.ly
  14. SimplyMeasured
  15. RiteTag
  16. TweetReports – Twitter Chats
  17. Kurasie
  18. PageModo
  19. LikeAlyzer
  20. Polls for Facebook

Robert’s free reports:
11 Free Tools To Rock Your Facebook Business Page
30 Social Media Hacks: A Cheat Sheet For Building Your Business With Social Media

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Using YouTube and Video Marketing To Promote Your Small Business [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 13 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode of The Small Business Marketing Report Sean & Robert look at YouTube and Video Marketing. No longer as technical and costly as it once was video is a fantastic way to promote your business online. This isn’t about becoming the next YouTube sensation, but practical advice on how you can leverage video marketing for your business.

Sean & Robert provide insight in to the tools and techniques you can use for effective video marketing online.

Some of the resources, equipment and tools mentioned in the show:

Also check out Gary Vaynerchuck and Twit.TV for their awesome use of video.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast