Google Analytics the Important Bits Part 2 [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

Episode 16 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This is the 2nd in a 2 part series in which Sean & Robert discuss Google Analytics and how to use it to drive your business decisions. If you missed part 1 you can listen to it here.

I have included again links to all the resources that were mentioned in both show:

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback on the show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
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blackberry podcast

Google Analytics The Important Bits Part 1 [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

Episode 15 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This week Sean & Robert discuss Google Analytics, but as it went on so long the show has been split into two parts, this being part 1.

Google Analytics is a fantastic business tool and freely available for you to integrate into your website. The depth of insight it can provide is outstanding, and that is why some business only take a brief time to look at it. On the surface it may seem complex, but once you understand what you are trying to measure and why Google Analytics can be a powerful way to drive your business. Please find below a number of links to the resources mentioned in the show:

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback on the show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

20 Social Media Tools For A More Effective Workflow [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 14 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode Sean & Robert look at some of the tools that make managing social media far more effective. Whether you need to manage a single Twitter account or a complete social media eco-system for your company these tools can help.

Listed below are the tools mentioned in the show:

  1. Hootsuite
  2. BufferApp
  3. IFTTT
  4. Commun.it
  5. Awedience
  6. Klout
  7. PeerIndex
  8. Kred
  9. SocialBro
  10. ManageFlitter
  11. TwitterCounter
  12. SharedBy
  13. Bit.ly
  14. SimplyMeasured
  15. RiteTag
  16. TweetReports – Twitter Chats
  17. Kurasie
  18. PageModo
  19. LikeAlyzer
  20. Polls for Facebook

Robert’s free reports:
11 Free Tools To Rock Your Facebook Business Page
30 Social Media Hacks: A Cheat Sheet For Building Your Business With Social Media

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Using YouTube and Video Marketing To Promote Your Small Business [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 13 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode of The Small Business Marketing Report Sean & Robert look at YouTube and Video Marketing. No longer as technical and costly as it once was video is a fantastic way to promote your business online. This isn’t about becoming the next YouTube sensation, but practical advice on how you can leverage video marketing for your business.

Sean & Robert provide insight in to the tools and techniques you can use for effective video marketing online.

Some of the resources, equipment and tools mentioned in the show:

Also check out Gary Vaynerchuck and Twit.TV for their awesome use of video.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

LinkedIn: A Guide for Small Businesses [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 12 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode of The Small Business Marketing Report Sean & Robert look into LinkedIn, probably the most popular Business to Business social network in the world. Providing tips on optimising your profile, effective status updates and other insights that will help you use this channel effectively to benefit your business.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

An Introduction To Facebook For Small Business [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

Episode 11 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This episode of The Small Business Marketing Report looks at Facebook. Sean & Robert dive into how small business can take advantage of the largest social platform in the world. Facebook has changed a lot in its short lifespan, and even more so now it has to deliver for shareholders. Its rapid rate of change has left many small businesses confused as to its value, and in fact many are not aware of Facebook’s subtleties that encourage business to spend money.

Sean & Robert discuss this and more.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

An Introduction To SEO For Small Business [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 10 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode of The Small Business Marketing Report Sean & Robert look at search engine optimisation (SEO). As much an art as a science SEO is the “golden child” of internet marketing. Everyone wants to be number 1 for their phrase or term, but thanks to Googles every changing algorithm no one is exactly sure how to get there.

Sean & Robert provide some insight in to how you can maximise your chances of reaching that esteemed position and provide some guidance on the pitfalls to avoid along the way.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Hashtag Discovery: An Interview With Saul Fleischman of RiteTag [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 9 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This episode is a bit different as Robert is on holiday. So this week Sean interviews Saul Fleischman, based in Osaka, Japan, a hands on marketing expert and business developer with over 20 years experience. Sean talks to Saul about his latest venture RiteTag, a web based application that helps you discover the most effective hashtags to use in your social media messaging.

Podcast subscribers can also get free access to the beta version of RiteTag, just listen to the podcast to find out how.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Local Online Marketing Made Easy [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 8 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode we look at the challenge of online marketing for local small businesses. With ever improving web based technology and the prevalence of mobile devices, local online marketing has never been more important for small businesses.

What holds back a lot of small businesses is just where to start. Sean & Robert go through some of the channels, online and off, that you can use to promote your business at a local level.

You can follow this show on the new Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Content Marketing, The Fuel For A Successful Online Business [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 7 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode Sean & Robert discuss the world of content marketing and how you can use it to fuel your Blog, SEO, Social Media, Email Marketing and other promotional channels.

Content marketing is used by some of the biggest brands on the web to drive traffic and influence purchasing decisions. You can use content marketing to do exactly that for your own business. Listen to the show to find out more.

You can follow this show on the new Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast