An Introduction To SEO For Small Business [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 10 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode of The Small Business Marketing Report Sean & Robert look at search engine optimisation (SEO). As much an art as a science SEO is the “golden child” of internet marketing. Everyone wants to be number 1 for their phrase or term, but thanks to Googles every changing algorithm no one is exactly sure how to get there.

Sean & Robert provide some insight in to how you can maximise your chances of reaching that esteemed position and provide some guidance on the pitfalls to avoid along the way.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Hashtag Discovery: An Interview With Saul Fleischman of RiteTag [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 9 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This episode is a bit different as Robert is on holiday. So this week Sean interviews Saul Fleischman, based in Osaka, Japan, a hands on marketing expert and business developer with over 20 years experience. Sean talks to Saul about his latest venture RiteTag, a web based application that helps you discover the most effective hashtags to use in your social media messaging.

Podcast subscribers can also get free access to the beta version of RiteTag, just listen to the podcast to find out how.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Local Online Marketing Made Easy [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 8 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode we look at the challenge of online marketing for local small businesses. With ever improving web based technology and the prevalence of mobile devices, local online marketing has never been more important for small businesses.

What holds back a lot of small businesses is just where to start. Sean & Robert go through some of the channels, online and off, that you can use to promote your business at a local level.

You can follow this show on the new Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Content Marketing, The Fuel For A Successful Online Business [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 7 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode Sean & Robert discuss the world of content marketing and how you can use it to fuel your Blog, SEO, Social Media, Email Marketing and other promotional channels.

Content marketing is used by some of the biggest brands on the web to drive traffic and influence purchasing decisions. You can use content marketing to do exactly that for your own business. Listen to the show to find out more.

You can follow this show on the new Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Why Not WordPress? [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 6 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This week Sean & Robert delve into WordPress and why they think it should be the default website development platform for most small businesses. Covering the basics of setting up a WordPress site, themes, plugins and some of the pitfalls.

Links to some of the resources mentioned in the show:

You can also follow the podcast on the new Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Thank you to Peter Clitheroe of the Suffolk and Cool podcast for producing the intro and outro. If you’re into music I would definitely recommend checking out the Suffolk and Cool podcast which has been running for 7 years.

Adwords, That’s Advertising Isn’t It? [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

Here is Episode 5 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This week we take a look at Google Adwords, a great way to kick-start online marketing for your small business or start-up.

We cover how Adwords works, what the benefits are and some of the pitfalls you should avoid. In addition we look at where Adwords fits in your online marketing plan and some alternatives to Adwords and whether you should consider them..

You can also follow the podcast on the new Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Thank you to Peter Clitheroe of the Suffolk and Cool podcast for producing the intro and outro. If you’re into music I would definitely recommend checking out the Suffolk and Cool podcast which has been running for 7 years.

It’s Twitter Time [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 4 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This week we have a Twitter special. With over 200 million active users and 340 million Tweets per day Twitter is gradually becoming part of our everyday lives. Whether we use Twitter or not it is mention on TV and in newspapers continually, not just stories about the platform itself but also as a promotional vehicle for the media.

If it is so popular how can small business take advantage of its popularity and leverage it for themselves? We cover this and more in this episode. We also cover the all important question of Return on Investment(ROI).

So join us to find out how your business can benefit from a Tweet or two. You can also follow the podcast on the new Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio

 
blackberry podcast
blackberry podcast

Thank you to Peter Clitheroe of the Suffolk and Cool podcast for producing the intro and outro. If you’re into music I would definitely recommend checking out the Suffolk and Cool podcast which has been running for 7 years.

Google Plus, What Is All the Fuss? [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

Welcome to episode 3 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

Today it is all about Google+. Robert and myself are both advocates of the platform and it has some fantastic functionality under the bonnet(hood). It has now been listed as the second most popular social network behind Facebook and the the activity is certainly hotting up. With the new Communities section and ever developing Google Hangouts along with indications that is having an impact on search people are starting to get all excited.

Even Eric Schmidt former CEO at Google in his upcoming book, “The New Digital Age.” in one excerpt clearly spells out where Google is heading in the future:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

So join us for what we think is an exciting discussion about one of social’s fastest growing platforms.

You can also follow the podcast on the new Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below.

If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio

 

blackberry podcast
blackberry podcast

Thank you to Peter Clitheroe of the Suffolk and Cool podcast for producing the intro and outro. If you’re into music I would definitely recommend checking out the Suffolk and Cool podcast which has been running for 7 years.

Email Marketing Is Here To Stay [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is episode 2 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode we look at the newly released Facebook Graph Search and the impact that may have on businesses wanting to use Facebook for marketing. What much of the social media community thought was strange news from LinkedIn that they are closing down the Answers section of their website, and an alternative Quora, who will benefit as a result.

We also go in depth on email marketing and why it is still a relevant part of your tool kit. With some hints and tips on how to use it effectively. We compare the Aweber and MailChimp email marketing platforms and discuss how you can easily setup automated email marketing programs.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below.

If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio

 

blackberry podcast
blackberry podcast

Thank you to Peter Clitheroe of the Suffolk and Cool podcast for producing the intro and outro. If you’re into music I would definitely recommend checking out the Suffolk and Cool podcast which has been running for 7 years.

Online Marketing The Year Ahead 2013 [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is episode 1 of The Small Business Marketing Report a new bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we’ll be looking at the challenges facing small business and start ups in the world of online marketing and social media. We’ll have news, views and practical tips to help you leverage the power and efficiencies of online marketing for your business.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

I would like to say a big thank you to Peter Clitheroe of the Suffolk and Cool podcast for producing the intro and outro for us. If you’re into music I would definitely recommend checking out the Suffolk and Cool podcast which has been running for 7 years.

In this episode we look at the year ahead in online marketing for small businesses, discussing what 2013 holds for Facebook, Twitter, Google+, Video and Mobile.