On this week’s podcast we are lucky to have Henry Stuart co-founder & CEO of Visualise – a virtual reality production studio. He is also the author of Virtual Reality Marketing: Using VR To Grow A Brand And Create Impact which is due to be published this October.
Henry began his career in Photography however he soon took his skills to new levels. Henry is now a regular speaker and thought leader in the Virtual Reality sector and has written articles for Wired, BBC, Marketing Magazine, The Financial Times, The Drum and many more.
Some of Henry’s clients are worldwide brands such as Mercedes F1, Harrods, Audi, Samsung, Ray-Ban, O2, BBC.
Today we are talking about Virtual Reality, more specifically, about marketing in VR. According to one study, 74% of consumers find VR ads less intrusive than regular digital marketing, with a 70% same-day-recall rate.
This “new” medium is booming – by 2025, the industry is expected to become bigger than TV. If you are old enough you’ll remember Second Life which was launched in 2003 by Linden Labs.
Testament to the popularity of VR Second Life still exists 15 years on.
In the show we will be covering:
The difference between VR & AR? (augmented reality)
Why VR marketing?
How to choose the right VR experience to market your business?
How do we get our marketing into production?
How do you measure the success of a VR campaign?
Is this an opportunity for many to be first to market?
Data protection and privacy regulations have existed in law for many years, but GDPR seeks to formalise and strengthen some of the existing directives. Whilst there are some new rules and tighter restrictions, some of the impacts of GDPR have been overstated. That said it is set to shake up online marketing.
Although the penalty for breaches are now very severe, you can mitigate your risks by taking positive action now. Many of the world’s leading marketing channels have already prepared for GDPR.
Richard obtained his law degree from the University of Edinburgh in 2006 before going on to achieve a distinction on the LPC at BPP University. Richard supports and advise clients on data protection obligations and offers bespoke training courses in this area.
In the show, we focus on GDPR’s impact on marketing, as this is the area I have received most questions on. We’ll be covering the following topics:
How to collect data under GDPR
Required data protection policies
The difference between data processors and controllers
What is “Consent” and when can you use “Legitimate interest”?
Will it lead to a world of websites full of tick boxes?
The impact on social media marketing & remarketing
There are a few different approaches to search engine optimisation, dependant on your objective.
It goes without saying that the first stage is always to carry out an SEO Site Audit. You need to maximise your advantage and having a search friendly website is critical.
If your objective is to drive organic traffic to your website, the most straightforward method for accomplishing this is to create regular content. As long as you have a solid content plan and you’ve done your research, traffic should start to flow over time.
Sometimes though you need to rank for that more competitive term. Normal blog content, however well planned will rarely cut it.
In this episode of the podcast, I’ll take you through a method used to rank number 1 in search for those more competitive terms.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, US department store merchant (1838 – 1922).
For many years we believed online marketing went a long way to counter this statement. To some degree we were right.
In a much simpler environment, before multi-device usage, for example, understanding which channel of online marketing was working was reasonably simple.
A customer would typically use one computer to do their research and purchasing. Tracking their interactions with our marketing was reasonably easy to do.
Now users not only use multiple devices to research and purchase, they use much more complex search strategies too.
We’ve been so used to using the default Google AdWords, and Google Analytics, “Last Click” attribution model that some of the decisions we now make about which channels are bringing in the sales are incorrect.
In this week’s podcast, I discuss the various attribution models you can apply in Google AdWords and suggest which ones you should try. I will also introduce you to Google’s new “Data-Driven” attribution model and Smart Bidding.