How To Use Google Analytics Goals For Improved Business Insight

This week’s podcast is about Google Analytics and Goals. Many of us use Google’s free analytics tool, but do we really get the most out of it?

To help your business make better decisions based on real data, you need actionable insight. Using Goals within Google Analytics can do just that.

Sean will walk you through the goal creation process and some ideas of things you can measure.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

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Google AdWords Quality Score Q&A

On this week’s podcast, Sean answers your questions on Google AdWords Quality Score.

Improving the quality score on Google AdWords can not only result in more clicks. It can also reduce the cost of your overall campaign, as an improved score can lead to reduced click costs.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

News & Links

 

 

Why Niching Down is the Smart Business Choice

On this week’s show we get into the importance of selecting a niche for your business. Focusing your efforts on a particular market sector or becoming a product specialist has many advantages.

Just for clarity targeting SMEs is not a niche!

We identify what could be good niches to explore and the process of selecting your niche.

Mentioned in the show is the book The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business by Mike Michalowicz.

In addition we have an important announcement about the show for 2017.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark or @MrRobTyson.

Remarketing: The Art of Following Your Audience Around the Web

We have all experienced it, that feeling of déjà vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it.

This advertising trick, known as remarketing, is a great way to keep your product or brand front of mind whilst potential customers are still in the “consideration” phase of a purchase cycle.

It is one of my favourite marketing tactics due to its low cost, ease of implementation and effectiveness.

After driving visitors to your website, based on their actions or non-actions, you can continue to show them ads as they traverse the web. One of the great things is that it doesn’t matter where they go, you can show remarketing ads on Facebook, Twitter and thousands of websites that are on the Google Display Network.

It also works whether you sell B2B or B2C because is based on the visitor, not the platform they are on.

To find out more about remarketing and how you can use it as part of your advertising strategy listen in to this special 100th episode of the Click and Convert podcast.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

3 Ways Email Marketing Automation Can Work for Your Business

Email marketing automation is used by thousands of businesses around the world. If you are unfamiliar with this method of using email you may not understand why it is so popular.

From optimising your staff’s time, to optimising which customers your sales team focuses their effort on, the scope of email marketing automation goes way beyond simply automating your marketing department’s repetitive tasks.

You can use email automation during the customer onboarding process, for lead generation and to reactivate dormant email addresses.

Best of all, aside from pre-planning, the effort to do this is minimal. Whilst the rewards are maximised.

Sean and Rob talk through 3 ways you can utilise email marketing automation to the benefit of your business.

Some of the resources mentioned in the show:

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

Where Neil Patel would invest $1000 in marketing right now

Rob interviews world-leading marketer & entrepreneur Neil Patel.

Ever heard of KISSmetrics, Crazy Egg or Hello Bar?

Well, a guy called Neil Patel either co-founded or founded all of those.

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

So, he’s kind of a big deal when it comes to online marketing.

So would you be curious to know exactly what he’d do with a thousand marketing bucks right now, to get the best return?

Yeah, me too.

So I asked him, in our brand new podcast – and, I have to say, his answer surprised me.

Listen now, and in addition to discovering where he’d put that $1000, you’ll also discover:

  • The marketing channel that accounts for less than 10% of the traffic… but more than 40% of the revenue
  • The biggest opportunity area for marketers in 2017
  • The characteristics of web content that goes viral

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

Is Twitter Marketing Dead?

On this week’s podcast we are discussing our old friend Twitter.

There’s been a lot of talk in the tech press recently about Twitter being up for sale. With rumours that Google, Salesforce and even Disney may be interested in buying it.

Unfortunately for Twitter, it doesn’t look like they have any takers anytime soon.

The ailing social media platform loved by many has stalled in its growth. With a mere 313 million active monthly users, it is far behind Facebook’s 1.7 billion active monthly users.

It has other issues too, it’s inability to generate a profit for a start. Although it did generate a total revenue of close to $602 million in the 2nd quarter of 2016 this is outweighed by its running costs, creating a net loss of $107 million. This is due to the way Twitter has grown, leaving it with some costly overheads as it has matured.

The other issue is that the user base is hard to define with many people holding multiple accounts, the prolific use of automated bots and the incessant trolls that prowl Twitter looking for their next victim.

So after painting such a black picture is there any life left in Twitter for businesses?

Rob and I think so, to find out what our view is on Twitter for business listen in to the show.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

How to Improve Your Website If Your Traffic is Too Low for A/B Testing

In the previous show we discussed the importance of conversion rate optimisation or CRO. Whilst it is good practice to implement CRO on your website, it’s not always that easy.

One of the major issues most websites face is a low volume traffic. Performing conversion rate optimisation on a low traffic website can be difficult, and sometimes impossible.

The issue being that you won’t have enough data to make a decision over which version of your test is optimal.

So this week we provide some ideas around how you can still take advantage of the benefits of conversion rate optimisation.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

6 Misconceptions of Conversion Rate Optimisation Testing

Whether the objective of your website is to collect leads or generate sales Conversion Rate Optimisation (CRO) is one of the most important exercises a website owner can undertake.

CRO is the practice of making adjustments to your site through testing. The tests aim to improve the rate at which you convert traffic into leads or sales.

The reason it is so valuable?

When you get it right, you can see a much greater return on investment than the alternative of just driving more traffic to your website.

CRO is greatly misunderstood. So, this week we discuss 6 common misconceptions of Conversion Rate Optimisation testing.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

How To Use Custom Landing Pages to Convert More Traffic

Many businesses pay to drive traffic to their websites via pay per click, with little regard to where they send it. Paid traffic from AdWords, Bing Ads or Facebook Ads usually ends up on the home page, or on a product page at best.

Ideally you should be creating custom landing pages to send traffic to from your online advertising. But even in WordPress or other website platforms with content management systems this can be an onerous task. Often it is not optimal either.

This week myself and Rob discuss the landing page software we use and have tried that helps us get results for ourselves and our clients.

Good landing page applications should offer these key components:

  • Speed of implementation
  • No need for web development skills
  • Access to proven templates
  • Access to conversion data

Here are 4 landing page applications we recommend you give a try to see which best matches your needs.

  1. LeadPages (Rob’s current application)
  2. Unbounce (Sean’s current choice)
  3. Instapage
  4. OptimizePress (WordPress theme/plugin)

You can also grab a great 20 point landing page checklist from Rob’s website for free.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.