Why Your Online Course Is Not Selling

On this week’s show Rob Tyson, former co-host, pays us a visit. Rob has been working on some new projects and gives us some insight into the future of online course and information products.

Rob has 12 years experience of running online course and membership websites. In this time the landscape has seen some big changes. The style of courses that did well 5 years ago no longer attract the attention they once did. Rob points out that you now need to create increased value with not only your course content but also the background support.

The rise of popular course listing websites like Udemy & Lynda.com has made much course material a commodity. Along with many websites selling other services listing course material completely free of charge in order to leverage sales of their core product.

So if you are interested in running an online course or sales of your existing course isn’t living up to expectation listen in to what Rob has to say.

You can find out more at RobTyson.net/webclass

Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

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Content: The Atomic Particle of Marketing with Rebecca Lieb

In this week’s show, I interview Rebecca Lieb, author of the newly released book, Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy.

Rebecca is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialisation are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation.

On the show, we look at why a content strategy needs to be part of your organisation. Especially as advertising starts to become less effective. Rebecca also reveals her 10 steps to a solid content strategy.

Rebecca’s book is released on the 3rd June in the UK and in digital in the US, with hard copies available in the US from 28th June.

You can follow Rebecca on Twitter @lieblink or visit her website at http://rebeccalieb.com.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Sticher & if you like it we’d be grateful if you could leave a review.

How To Market Your Startup

Why do some startups ideas become a stellar success? Whilst other seemingly more deserving startup ideas fold way before their potential is realised.

A lot of this is down to marketing, or lack of it in the case of the failures.

If you don’t pay as much attention to marketing your startup as you do to developing it you can end up in this undeserving pit of despair.

So how do you avoid this common startup trap?

In this episode, we look at marketing your startup. How marketing should start as soon as you have an idea, sometimes even before then. With an “always be marketing” approach you can ensure that your idea has the maximum chance of success.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Sticher & if you like it we’d be grateful if you could leave a review.

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Local SEO Marketing Fundementals

We have covered search engine optimisation extensively over the previous weeks in the show. Although, I would like to dig a little deeper on is local SEO. This is one area where many small businesses struggle as the approach is somewhat different to standard search optimisation.

In this episode of the podcast, we’ll look at the differences between local SEO and normal SEO. Google’s uncanny ability to know when you are performing a local search and how the desktop experience can be very different to the mobile one.

We’ll cover Google My Business, the importance of reviews in local SEO and the impact your location can have on where you appear in the results. How to improve your chances of ranking in local search and finally the impact of new trends like voice search on the future of local search engine optimisation.

News

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Google My Business

The “near me” phenomenon in search.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Performing Outreach Like A Pro with Mark Samms co-founder of Ninja Outreach

In this week’s podcast, we chat with Mark Samms, co-founder of Ninja Outreach.

Ninja Outreach is a blogger and influencer outreach platform, which allows you to manage your campaign from end to end.

With influencer marketing taking off and SEOs in constant need of quality links, outreach is more important than ever. As any marketer will tell you, however, it can also be one of the most challenging aspects of the job, with finding, qualifying, reaching out and following up on prospects often extremely time-consuming.

In the podcast, Mark provides some crucial insight into the art of running a professional outreach campaign.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Optimising Your Existing Content for Improved SEO Results

In previous podcast episodes, we have focussed on starting out with search engine optimisation. But what if you have been doing this for some time? How can you improve rankings and the number of visitors to your website without producing more and more content?

Whilst we would never advocate putting a stop to your content production once you have it underway. There does come a time when you need to review past efforts and possibly improve on what you have already done.

In this episode, we look at how you can use Google’s Search Console to identify content that may already be appearing in search but not necessarily delivering that valuable web traffic.

News

SEO Tools Mentioned in the Show

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

A Beginners Guide to Off-Site SEO & Link Building

In this episode of the show, we look at off-site search engine optimisation.

Up to now, we have focussed on your website and the technical elements that can prevent it from ranking well. This is only one part of the puzzle.

Optimising your website won’t get you ranking on its own. Especially if you are in a competitive business sector.

SEO is very much about how authoritative you appear in your market online. The more authority you have the more likely you are to rank well.

Google largely uses links from 3rd party websites to yours as a measure of that authority. But be warned, not all links have the same value. And quantity certainly does not beat quality in the SEO space.

If you want to find out more about off-site SEO and the right way to build links listen in to the show.

News

Useful Links

SEO Tools Mentioned in the Show

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

A Beginners Guide to Technical SEO

This is part 2 of our show on Onsite SEO. In this episode, we are looking at the more technical issues.

Last week we looked at the tools we use and some content based SEO.

Now it’s time to get a little more technical with Onsite SEO and look at some of the other issues that can come up.

  1. Protocols – HTTP & HTTPS
  2. Response Codes – 4xx & 5xx
  3. Image Alt Text
  4. Directives – NoIndex, NoFollow, Canonicals, Rel Prev & Next
  5. Site Speed – Google Page Speed & Pingdom Speed Tool
  6. Mobile-Friendly Test

News

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

A Practical Guide to Onsite SEO First Steps

In this show, we are going to cover the first part of series talking about Search Engine Optimisation.

This episode is about onsite SEO.

I’ll take you through running your own site audit:

  1. The tools we use
  2. Site structure
  3. Title Tags
  4. Meta Descriptions
  5. Header Tags
  6. Duplicate Content

In the next show, we’ll get a little more technical with Onsite SEO and look at some of the other issues that come up.

News & Links

SEO Tools Mentioned in the Show

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

How To Use Google Analytics Goals For Improved Business Insight

This week’s podcast is about Google Analytics and Goals. Many of us use Google’s free analytics tool, but do we really get the most out of it?

To help your business make better decisions based on real data, you need actionable insight. Using Goals within Google Analytics can do just that.

Sean will walk you through the goal creation process and some ideas of things you can measure.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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