Solving the Strategy Delusion an Interview with Marc Stigter [PODCAST]

The Small Business Marketing Report

Episode 56 of The Small Business Marketing Report Podcast

Sean interviews Marc Stigter co-author of the book Solving the Strategy Delusion.

Marc Stigter is an international strategist who works with organisations on unlocking deep insights and realising distinctive strategies. His own insights have been gained as a global practitioner at executive level, as a research academic at doctoral level, and as a strategy advisor at organisational level.

Marc is an Honorary Senior Fellow at the University of Melbourne’s Graduate School of Business and Economics, and an Associate Director at Melbourne Business School. He has held executive positions with blue-chip companies around the world.

Almost all organisations these days claim to have a ‘strategy’ – it would hardly be fashionable to not have one! But how many of these strategies are delusional, destroy value and organisations?

This is part of the discussion Sean has with Marc in this episode.

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