This is Episode 17 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.
The written word is so powerful, it has driven governments to ban books, and even burn them. Although there are other ways to communicate, such as audio like this podcast or video, writing is still core to our everyday lives.
In business the difference between a well written sales letter and a poor one can be reflected in the loss or gain of thousands of pounds(dollars).
That’s why this week on The Small Business Marketing Report this week we interview Glenn Fisher of All Good Copy, author of Buy This Now and an expert in producing direct response copy that can drive sales. Glenn provides insight into what makes a good copy writer, what constitutes effective copy and how anyone can produce great copy for themselves.
Here’s a list of some of the resources mentioned in the show.
Glenn’s Recommended Books:
- Buy This Now by Glenn Fisher
- Ogilvy on Advertising by David Ogilvy
- Breakthrough Advertising by Eugene M Schwartz
- Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson & John Forde
- Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
Glenn’s Powerful Words:
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