This is Episode 24 of The Small Business Marketing Report Podcast
What is blogging? And how can it help your business market itself online?
Blogging is misunderstood by many. Seen as the cheap side of journalism, and part of an under-culture born from revolution.
Although originally devised to give those a voice, that didn’t have one. It has now been manipulated into a marketing tool that pull your business up from obscurity online. That same technology that provides a voice for those that had something to say but no channel to use to express it has become a powerful authority builder in the right hands.
In this episode we consider what blogging really is, a little of its history and the ways in which it could be used in your business.
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