How To Write A Book To Market Your Business With Joanna Penn [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 25 of The Small Business Marketing Report Podcast

This week on The Small Business Marketing Report we are joined by author and writer Joanna Penn, who is going to give you some tips on how to write and publish a book that can help promote your business.

Joanna has been voted one of The Guardian UK Top 100 Creative Professionals 2013, and one of the Top 10 Blogs for Writers 3 years running.

In this show Joanna reveals some of the tools she uses, how to go about getting published and provides insight into the future of publishing and writing for your business.

Some of the resources mentioned on the show:

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

The Art of Good Copy: An Interview with Glenn Fisher of @allgoodcopy [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 17 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

The written word is so powerful, it has driven governments to ban books, and even burn them. Although there are other ways to communicate, such as audio like this podcast or video, writing is still core to our everyday lives.

In business the difference between a well written sales letter and a poor one can be reflected in the loss or gain of thousands of pounds(dollars).

That’s why this week on The Small Business Marketing Report this week we interview Glenn Fisher of All Good Copy, author of Buy This Now and an expert in producing direct response copy that can drive sales. Glenn provides insight into what makes a good copy writer, what constitutes effective copy and how anyone can produce great copy for themselves.

Here’s a list of some of the resources mentioned in the show.

Glenn’s Recommended Books:

Glenn’s Powerful Words:

  1. You
  2. Now
  3. Guaranteed
  4. Imagine
  5. Because
  6. Shocking
  7. Pssst…

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

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