Episode 32 of The Small Business Marketing Report Podcast
There has been much talk online about a “Content Armageddon”, and whilst there is no doubt the web is full of content there is another answer for you if you are trying hard to get heard through the noise. A valuable service you can provide to your audience through content curation.
In this episode we discuss content curation, its purpose, how it works and some useful tools to make curation more efficient and effective.
This is Episode 24 of The Small Business Marketing Report Podcast
What is blogging? And how can it help your business market itself online?
Blogging is misunderstood by many. Seen as the cheap side of journalism, and part of an under-culture born from revolution.
Although originally devised to give those a voice, that didn’t have one. It has now been manipulated into a marketing tool that pull your business up from obscurity online. That same technology that provides a voice for those that had something to say but no channel to use to express it has become a powerful authority builder in the right hands.
In this episode we consider what blogging really is, a little of its history and the ways in which it could be used in your business.