A Guide to AdWords: Creating Your First AdWords Campaign

The Small Business Marketing Report

Episode 60 of The Small Business Marketing Report Podcast

The second of a 3 part series on the Google AdWords platform. Last week we assessed wether AdWords was right for your business and now we take it to the next step, creating a campaign. In this episode we introduce you to setting up the first part of your initial campaign.

We take you through the choices you have in creating an AdWords account.

Researching your Keywords with the Google Keywords Tool.

Key mistakes to avoid, identifying costs and ensuring you maintain a good quality score on your account.

With this solid base in place you’ll be ready for part 3 of this podcast series on creating a beneficial campaign structure and account management.

Listen in to the show, and if you have any questions then please feel free to comment below.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Adwords, That’s Advertising Isn’t It? [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

Here is Episode 5 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This week we take a look at Google Adwords, a great way to kick-start online marketing for your small business or start-up.

We cover how Adwords works, what the benefits are and some of the pitfalls you should avoid. In addition we look at where Adwords fits in your online marketing plan and some alternatives to Adwords and whether you should consider them..

You can also follow the podcast on the new Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Thank you to Peter Clitheroe of the Suffolk and Cool podcast for producing the intro and outro. If you’re into music I would definitely recommend checking out the Suffolk and Cool podcast which has been running for 7 years.