How To Use Google’s Webmaster Tools To Monitor Your Website’s Performance [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 21 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

Google’s Webmaster Tools is a powerful, but often neglected, web application that allows you to monitor the health of your website and it’s performance in the search engines. When combined with Google Analytics it can provide some great insight into what phrases your website appears for in Google Search. On its own Webmaster Tools can help you optimise your website so that it can get found easier, and it also acts as an early warning system to any potential technical issues with your website.

In this episode we get into the details of how you can leverage the information from Webmaster Tools to benefit your website.

Also mentioned in the show was our free event in London. If you’d like to come along you can reserve your place here, and we look forward to meeting you.

Follow the Small Business Marketing Report Google+ Page.

Subscribe via iTunes & we’d be grateful if you could leave a review.

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Google Analytics the Important Bits Part 2 [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

Episode 16 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This is the 2nd in a 2 part series in which Sean & Robert discuss Google Analytics and how to use it to drive your business decisions. If you missed part 1 you can listen to it here.

I have included again links to all the resources that were mentioned in both show:

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback on the show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

Google Analytics The Important Bits Part 1 [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

Episode 15 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This week Sean & Robert discuss Google Analytics, but as it went on so long the show has been split into two parts, this being part 1.

Google Analytics is a fantastic business tool and freely available for you to integrate into your website. The depth of insight it can provide is outstanding, and that is why some business only take a brief time to look at it. On the surface it may seem complex, but once you understand what you are trying to measure and why Google Analytics can be a powerful way to drive your business. Please find below a number of links to the resources mentioned in the show:

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback on the show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast