A Very British View of Social Media with Gemma Thompson [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 27 of The Small Business Marketing Report Podcast

In this weeks episode we talk to social media expert and author Gemma Thompson about her new book The British Book of Social Media Marketing.

Us Brits are a typically reserved bunch, with our own quirks, humour and habits. Gemma highlights how these attributes affect the way we interact online in the social media environment.

Whilst in the US things may be “Awesome”, here in good old Blighty things may just be “Quite Nice”!

As well as the good old British reserve our sense of humour plays a large part in our interactions. Habitual “micky takers” Gemma recommends some TV programmes that may give those living outside the UK and idea of how to approach us.

Where a direct approach and conversations about price may be at the front of many sales pitches elsewhere. In the UK we are more likely to discuss the weather for 10 minutes and try to avoid discussions of a financial nature altogether.

For social media this means you may see far less engagement and interactions from your British audience, who are more likely to sit quietly and observe from the benches.

Listen to this episode for more insights on the British culture and its influence on social media from Gemma.

You can find out more about Gemma at her website: Social Media Illumination

Also, don’t forget to visit “How To Use 9 Trade Secrets To DOUBLE Sales From Your Website In 2014…” if you want more details on Roberts event being held in London on the 22nd February 2014.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

20 Social Media Tools For A More Effective Workflow [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 14 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

In this episode Sean & Robert look at some of the tools that make managing social media far more effective. Whether you need to manage a single Twitter account or a complete social media eco-system for your company these tools can help.

Listed below are the tools mentioned in the show:

  1. Hootsuite
  2. BufferApp
  3. IFTTT
  4. Commun.it
  5. Awedience
  6. Klout
  7. PeerIndex
  8. Kred
  9. SocialBro
  10. ManageFlitter
  11. TwitterCounter
  12. SharedBy
  13. Bit.ly
  14. SimplyMeasured
  15. RiteTag
  16. TweetReports – Twitter Chats
  17. Kurasie
  18. PageModo
  19. LikeAlyzer
  20. Polls for Facebook

Robert’s free reports:
11 Free Tools To Rock Your Facebook Business Page
30 Social Media Hacks: A Cheat Sheet For Building Your Business With Social Media

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

An Introduction To Facebook For Small Business [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

Episode 11 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This episode of The Small Business Marketing Report looks at Facebook. Sean & Robert dive into how small business can take advantage of the largest social platform in the world. Facebook has changed a lot in its short lifespan, and even more so now it has to deliver for shareholders. Its rapid rate of change has left many small businesses confused as to its value, and in fact many are not aware of Facebook’s subtleties that encourage business to spend money.

Sean & Robert discuss this and more.

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

It’s Twitter Time [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is Episode 4 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This week we have a Twitter special. With over 200 million active users and 340 million Tweets per day Twitter is gradually becoming part of our everyday lives. Whether we use Twitter or not it is mention on TV and in newspapers continually, not just stories about the platform itself but also as a promotional vehicle for the media.

If it is so popular how can small business take advantage of its popularity and leverage it for themselves? We cover this and more in this episode. We also cover the all important question of Return on Investment(ROI).

So join us to find out how your business can benefit from a Tweet or two. You can also follow the podcast on the new Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio

 
blackberry podcast
blackberry podcast

Thank you to Peter Clitheroe of the Suffolk and Cool podcast for producing the intro and outro. If you’re into music I would definitely recommend checking out the Suffolk and Cool podcast which has been running for 7 years.

Online Marketing The Year Ahead 2013 [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

This is episode 1 of The Small Business Marketing Report a new bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we’ll be looking at the challenges facing small business and start ups in the world of online marketing and social media. We’ll have news, views and practical tips to help you leverage the power and efficiencies of online marketing for your business.

If you have a subject you would like us to cover or any feedback ont he show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

I would like to say a big thank you to Peter Clitheroe of the Suffolk and Cool podcast for producing the intro and outro for us. If you’re into music I would definitely recommend checking out the Suffolk and Cool podcast which has been running for 7 years.

In this episode we look at the year ahead in online marketing for small businesses, discussing what 2013 holds for Facebook, Twitter, Google+, Video and Mobile.