The Potential of Product Licensing for Your E-commerce Business

The Potential of Product Licensing for Your E-commerce BusinessOn this week’s show, Sean speaks to Paul Miller, founder of CozyPhones and Next Level Licensing. Paul has been expanding his e-commerce brand since 2015, and speaks of the importance of seeking licensing opportunities for his products. Having locked in a licensing deal with Nickelodeon in 2017, Paul’s brand skyrocketed and culminated in a global mass market distribution deal. Nowadays, Paul shares his expertise with others, helping businesses how to follow his path and achieve growth to a size they could only dream of before. Today, Paul is hear to teach us how to reach new heights through the power of licensing.

Sean and Paul discuss a number of different topics, including:

  • How Paul got to where he is now, and at what moment he realised the value in product licensing
  • What type of businesses should think about product licensing, and any prerequisites they should be aware of- quality is a must
  • The potential that can be unlocked when you license your products and how value lies in more than just profit margins
  • The dangers and pitfalls that must be taken into account
  • Tips for evaluating potential licensors
  • How licensing your product to more than one brand can be beneficial
  • The wider opportunities for product licensing
  • The fees and costs associated with product licensing
  • The next steps for listeners that have an interest in licensing a product

Resources Paul mentions:

Amazing Freedom

Paul’s own free course

Prosper Show 2019

As always if you have any questions you can get in touch via Twitter @SeanClark.

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