Many businesses pay to drive traffic to their websites via pay per click, with little regard to where they send it. Paid traffic from AdWords, Bing Ads or Facebook Ads usually ends up on the home page, or on a product page at best.
Ideally you should be creating custom landing pages to send traffic to from your online advertising. But even in WordPress or other website platforms with content management systems this can be an onerous task. Often it is not optimal either.
This week myself and Rob discuss the landing page software we use and have tried that helps us get results for ourselves and our clients.
Good landing page applications should offer these key components:
- Speed of implementation
- No need for web development skills
- Access to proven templates
- Access to conversion data
Here are 4 landing page applications we recommend you give a try to see which best matches your needs.
- LeadPages (Rob’s current application)
- Unbounce (Sean’s current choice)
- OptimizePress (WordPress theme/plugin)
You can also grab a great 20 point landing page checklist from Rob’s website for free.
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