Why Buying An Email List Is Such A Bad Idea

The Small Business Marketing Report

Episode 69 of The Small Business Marketing Report Podcast

Email marketing is possibly one of the best ways to engage your target audience and build a sustainable business online. When it comes to doing email marketing effectively there are no shortcuts.

Before you can email anyone you need to have a list of people to email. It is the way in which you obtain this list which will determine, not only the success of your email marketing. But potentially the overall success of your business.

One of the shortcuts many businesses consider is buying email lists.

In our opinion this is never a good idea. In fact it can do more harm to your business than good. This week we look at the pitfalls of buying email lists. Not only in terms of the lack of return on investment but the possible legal ramifications when you don’t have explicit permission to email someone.

Listen in to make sure you do your email list building in the most effective way.

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1 thought on “Why Buying An Email List Is Such A Bad Idea”

  1. One of my favourite episodes of The Small Business Marketing Report Podcast! Love the idea behind list rental.

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