November 2013 - The Click and Convert Podcast

This is Episode 23 of The Small Business Marketing Report Podcast

Managing your Social Media Marketing can be resource intensive. And without the right social media tool set can you can not only waste valuable time, but you can also miss prime opportunities.

One of our favourite tools is Hootsuite, in fact I have used Hootsuite since early 2010 as my social media dashboard of choice. There are lots of other tools out there, but Hootsuite is central to any campaign due to its depth of features and number of platforms it integrates with.

In this episode of The Small Business Marketing Report we discuss some of Hootsuite’s key features and some of its hidden gems.

Use the following code to sign up for Hootsuite and get 2 months free Hootsuite Pro and Hootsuite University access:

Valid until end November 2013: HOOTXCUK1113

Directions: If you already have a HootSuite account simply go to Settings-Account-Modify or Upgrade Plan on your dashboard and enter this code.
If you haven’t got an account, enter this coupon code when signing up for free Pro trial.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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This is Episode 22 of The Small Business Marketing Report Podcast

Your business can only continue so long making a loss before you need to do something about it. For Twitter that time is very fast approaching, as investors look to get their pay back.

Running at a loss of $65 million in the 3 months up to September, but with rising turnover and an active user base in excess of 230 million, the impending IPO should satisfy them.

But what does this mean for the platform and those that use it for business?

One thing is certain if Facebook is anything to go by, the free ride may be nearing its end, and more advertising is sure to appear.

In this episode of The Small Business Marketing Report podcast, Sean and Robert highlight some of the subtle changes that have happened to Twitter recently, and how they may impact your business.

Here are some of the key points from the discussion and links to resources mentioned in the show:

Twitter is looking to raise $1 billion in its IPO, which would value it at about $11 billion. That’s 70 million shares at $17-$20 per share.
Twitter shares are likely to begin trading on the 7th November.
Twitter ended September with 232 million active users, up from 218 million in June.
Twitter claims 15m active users in the UK.

MagicRecs
Follow this Twitter experiment to receive instant, personalised recommendations for users and content via direct message.

EventParrot
Follow this Twitter experiment to receive direct messages that help you keep up with what’s happening in the world.

Twitter Tip
Stemming the flow of information with Twitter Lists

Twitter TV
Insights on using Twitter for TV producers

Business Book
Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download

Month: November 2013

Twitter Experiments May Indicate Change Ahead [PODCAST]