Month: December 2013

How To Write A Book To Market Your Business With Joanna Penn [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

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This is Episode 25 of The Small Business Marketing Report Podcast

This week on The Small Business Marketing Report we are joined by author and writer Joanna Penn, who is going to give you some tips on how to write and publish a book that can help promote your business.

Joanna has been voted one of The Guardian UK Top 100 Creative Professionals 2013, and one of the Top 10 Blogs for Writers 3 years running.

In this show Joanna reveals some of the tools she uses, how to go about getting published and provides insight into the future of publishing and writing for your business.

Some of the resources mentioned on the show:

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To Blog, Or Not To Blog? [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

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This is Episode 24 of The Small Business Marketing Report Podcast

What is blogging? And how can it help your business market itself online?

Blogging is misunderstood by many. Seen as the cheap side of journalism, and part of an under-culture born from revolution.

Although originally devised to give those a voice, that didn’t have one. It has now been manipulated into a marketing tool that pull your business up from obscurity online. That same technology that provides a voice for those that had something to say but no channel to use to express it has become a powerful authority builder in the right hands.

In this episode we consider what blogging really is, a little of its history and the ways in which it could be used in your business.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download