Month: August 2014

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Episode 42 of The Small Business Marketing Report Podcast

A lot of people think you can’t measure the effectiveness of social media. When in truth it’s just they are trying to measure the wrong things.

In this weeks show we tackle the very common question of how to get a return on investment from your social media activity. So come join us and ensure you’re not discounting your social media marketing before it has had a chance to prove its worth.

Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download

Podcast: Play in new window | Download

Episode 41 of The Small Business Marketing Report Podcast

This weeks episode is all about information products. Sean’s asking the questions as Robert explains how you can use information products to add value to your business.

So what is an information product?

It’s is any piece of knowledge you have that has been turned in to some form of content for others to consume. It could be in print, digital or hardcopy, audio format like this podcast, or even a video.

There are many ways to package up your information product. Some of the most popular are:

• Hardcopy book
• E-book
• Manuals or workbook
• Audio CDs or download
• DVDs or YouTube videos
• Webinars
• Subscription web site

The key is taking your knowledge and turning it into something that others can get value from without you needing to deliver it in person.

If you want to find out more Robert has an information product all about information products on his website.

Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download