Month: September 2014

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Episode 44 of The Small Business Marketing Report Podcast

What makes great headlines work?

Research from a marketing master…

John Caples is revered as one of the original masters in the art of direct response copywriting, and his research is on the art of headlines is particularly useful.

Caples’ researched the headlines that worked best in display advertising over many years and the results led him to conclude that there are four important
qualities to a good headline:

1. Self-interest (The most important of these headline qualities)
2. News
3. Curiosity
4. Quick, easy way

In this episode of The Small Business Marketing Report, Sean and Robert explain Caples’ thinking behind these qualities.

Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download

Podcast: Play in new window | Download

Episode 43 of The Small Business Marketing Report Podcast

In this episode we thought we would answer some of the popular questions we get asked from time to time.

Want to know how to get more followers on Twitter? Whether Facebook is still worth the effort? Where to get ideas for blog posts? We cover ranking better in search, budgeting for AdWords and what reports are most important in Google Analytics?

If you’d like to know the answer to any of these then download and listen to episode 43.

Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download