Month: October 2014

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Episode 46 of The Small Business Marketing Report Podcast

It isn’t about using the Facebook to market to people. It is about using the data that Facebook collects about people to inform your own marketing.

In this episode Sean & Robert cover how to mine Facebook’s OpenGraph data and Ad tools so you can:

• Take out the guess work out of marketing
• Know who you are trying to reach
• Know what interests your audience
• Know how many of them there are

This discussion is based on a presentation recently delivered by Sean on Mining Facebook Data for Marketing, you can grab the slides and accompanying notes here.

Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download

Podcast: Play in new window | Download

Episode 45 of The Small Business Marketing Report Podcast

Your websites homepage is a valuable asset, yet many businesses treat it like a dumping ground for every marketing message they have.

Sean and Robert discuss many of the mistakes businesses of all types make when it comes to designing their homepage. How you need to have focus and a clear understanding of your business objectives.

But, first they have a quick chat about the impact of Google dropping Google+ Authorship from the search results.

Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download