Month: May 2015

Do Pop Ups Increase Email Subscribers Rate?

The Small Business Marketing Report

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Episode 62 of The Small Business Marketing Report Podcast

In this episode of the Small Business Marketing Report we discuss the use of pop ups to increase email subscribers and downloads.

For some these are an annoying fact of the modern web and get in the way of the user journey. For others they are a valuable contributor to increased email subscribers and conversion rates.

We discuss the pros and cons, with a mix of research to help you make your mind up.

In addition we provide some suggestions for the more popular pop up applications available online.

Pop up applications to increase email subscribers mentioned in the show:

Give it a try and do let us know if you see an increase in email subscribers and conversion rates.

Listen in to the show, and if you have any questions then please feel free to comment below.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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A Guide to AdWords: Launching Your First AdWords Campaign

The Small Business Marketing Report

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Episode 61 of The Small Business Marketing Report Podcast

 

The third and final episode of a 3 part series on the Google AdWords platform.

In the first episode we assessed whether AdWords was right for your business. In the second episode we got you started in setting up your first AdWords campaign.

In this final episode we look at structuring, launching and managing your AdWords campaign.

We will cover:

  • Ad Creation
  • Campaign Structure
  • Location Targeting
  • Bidding
  • Budgets
  • Tracking Conversions
  • Campaign Management

You’ll then have everything you need to launch your own successful Google AdWords Campaign.

Listen in to the show, and if you have any questions then please feel free to comment below.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download

A Guide to AdWords: Creating Your First AdWords Campaign

The Small Business Marketing Report

Podcast: Play in new window | Download

Episode 60 of The Small Business Marketing Report Podcast

The second of a 3 part series on the Google AdWords platform. Last week we assessed wether AdWords was right for your business and now we take it to the next step, creating a campaign. In this episode we introduce you to setting up the first part of your initial campaign.

We take you through the choices you have in creating an AdWords account.

Researching your Keywords with the Google Keywords Tool.

Key mistakes to avoid, identifying costs and ensuring you maintain a good quality score on your account.

With this solid base in place you’ll be ready for part 3 of this podcast series on creating a beneficial campaign structure and account management.

Listen in to the show, and if you have any questions then please feel free to comment below.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download