A Foolproof Formula To Create An Effective Talking Head Video

The Small Business Marketing Report

Episode 68 of The Small Business Marketing Report Podcast

This week we talk about video marketing. Something that any business can do, but many don’t.

Video is a very powerful form of marketing. With the increased performance of smartphones they are also very cheap and easy to make.

Producing a video is one thing. Making it effective is another.

If you fail to capture your audience’s attention from the start, it is highly unlikely they’ll hang around to watch it to the end.

That’s why this week we have a simple formula for creating one of the easiest types of video, an ‘In Person’ or ‘Talking Head’ video.

We’ll take you through 7 easy steps that will ensure your videos are not only watched but convert too!

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5 Key Factors That Help Get More Leads From Your Website

The Small Business Marketing Report

Episode 67 of The Small Business Marketing Report Podcast

We spend a lot of time inventing ingenious ways to get more traffic to our websites. Spending money on Adwords campaigns, Facebook advertising and email marketing. Or we take hours crafting blog posts and optimising our site for search.

Rather than spend time driving more traffic, what if we worked on better conversion the traffic we already get?

This week we discuss an area many businesses overlook when it comes online marketing, landing pages. The pages you direct traffic to from your proactive marketing campaigns.

We look at the 5 key elements of an effective landing page. Both myself and Robert use landing pages for our own use and our clients. They typically have a single purpose, lead capture. When implemented well they can magnify conversion rates and provide a high return on investment.

So listen to this weeks show and get your website converting.

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Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.