Month: October 2015

Stop being Superman within your business with Jonathan Raymond

Business Superman
There’s no need to be Superman!

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Episode 73 of The Small Business Marketing Report Podcast

What would life be like if your team was handling 75% of the things you’re dealing with right now?

How do you blend the personal and professional for people within your business? How do you create a great business culture? Or even a business structure that is efficient and effective?

Jonathan Raymond, formerly CEO at Emyth, and now founder of Refound talks about how they help businesses create a great leadership structure. Allowing the business owner to step back and work on the business, rather than it.

Listen to the show to find out how to build a culture within your business that works.

You can also try out the Free video course at Refound for yourself.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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How to Deal with the Media with Pete Walter

Get that TV Interview
Get that TV Interview

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Episode 72 of The Small Business Marketing Report Podcast

Ever wondered how journalists choose the people they do to interview? Are you ever left thinking why is it that company on TV again and not mine?

Getting your business noticed can be really tough, especially when it comes to mainstream media.

Pete Walter, a former TV producer, spent 5 years working for BBC News and now runs a company helping small business get noticed by, and deal with, the media.

In this week’s episode Pete lets us in on the secret of getting noticed by the mainstream media. More importantly he provides some insight into how to handle the media when we get that interview.

So enjoy the show and leave any questions in the comments below.

Useful resources mentioned by Pete in the show:

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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How To Give Your StartUp Explosive Growth with Gabriel Weinberg

gabriel weinberg
Gabriel Weinberg founder of DuckDuckGo & author of Traction

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Episode 71 of The Small Business Marketing Report Podcast

Startup founders are so often focussed on their product that they expect customers just to gravitate toward it once it is released. However wonderful your new idea, this is rarely the case.

Even if you do find some early adopters establishing any meaningful growth can be difficult.

In a world where Google dominates the search market launching a new search engine is probably one of the hardest sectors to win customers. In 2008 Gabriel Weinberg did just this, launching his search engine called DuckDuckGo.

DuckDuckGo now gets over 10 million searches a day and Apple last year included it in the Safari browser on iOS. Even with its unique take on user privacy Gabriel has worked hard to establish a foothold in the search sector.

From lessons learnt trying to grow his own customer base he has co-authored the book Traction: How Any Startup Can Achieve Explosive Customer Growth. In the book Gabriel outlines a framework he has developed called Bulls Eye that allows for a more structured approach to customer acquisition for any business.

In this episode I interview Gabriel about DuckDuckGo, his new book and the methodology behind explosive customer growth.

Listen in and please do let me have any feedback in the comments below.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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