April 2016 - The Click and Convert Podcast

The Future of Online Courses with Joshua Millage

Episode 85 of The Small Business Marketing Report Podcast

This week Robert speaks with Joshua Millage Co-Founder of Lifter LMS, a free, open source ‘learning management system’ plugin for WordPress aimed at people who want to sell online courses – AND make them ‘sticky’.

The best way for someone with expertise, who’s new to online courses, to get started
The problem with traditional online course and membership site software
Why LifterLMS recently went ‘freemium’ – and how scary that was
Misconceptions about ‘gamification’ in the context of online courses and the ways you should actually use it
The pros and cons of marketplaces like Udemy
The outlook for the online course market in the next few years

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The 5 Biggest Trends Changing Email Marketing

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Episode 84 of The Small Business Marketing Report Podcast

When myself and Robert started our careers in online marketing, email marketing was simple:

“Build the biggest list possible and blast out the same message to everyone regardless!”

Email marketing is changing fast, and we asked Ian Brodie, the author of the excellent, Amazon number 1 Best-selling book ‘Email Persuasion’, to identify what he believes are the 5 big trends in email marketing right now.

Listen in to this free podcast now to discover:

The 5 big trends changing email marketing now – and how to benefit
Why the ‘startup culture’ lit a fire under email marketing
Why Facebook is obsessed with getting your email address
How to use social media with email for best effect
Ian’s choice of email marketing software
Why you’ll be left behind by Big Trend #2 – unless you start acting now
Ian’s favourite tools to get more subscribers and grow your email list
‘New’ popups, ‘welcome mats’, ‘exit intent’ technology and tactics discussed
The shift to mobile and what to do about it
How to use style and story to improve your results

Mentioned: email testing from Litmus.

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Generate Qualified Leads Using Online Marketing Funnels

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Episode 83 of The Small Business Marketing Report Podcast

In this episode Robert interviews Scott Oldford an online lead generation specialist. Scott helps entrepreneurs grow their business by helping them implement a sustainable source of qualified leads through online marketing funnels.

And he believes you are missing out on 80% of the potential leads available to you, simply because you are not talking to them in the right way.

Scott began his business career aged 7, selling eggs from his grandfather’s farm. By 16 he ran a multi-million dollar business, by 21 he’d not only lost it all but racked up in excess of $700,000 in debt, and by 23 he’d recovered to create a new business with $1m in revenue. And he’s still only 24!

In our brand new podcast, we discuss:

What’s a ‘marketing funnel’ and how do we create one?
Why you can’t treat all leads the same
Scott’s SSF formula for lead generation
How to use different types of lead magnet to speak to different types of prospect
What kind of email series should you use to ‘talk’ to new prospects?
How many emails?
How far apart?
How often should you try to ‘sell’?
How much ‘content’ vs ‘selling’ should there be?
What Scott sees as the big trends in online marketing in the next 2 years

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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