Month: August 2016

Google AdWords Causes a Stir in 2016

Google are renowned for making changes to their services and platforms, sometimes shutting them down altogether. Radical changes though, are usually reserved for their “free” services and those that are not direct revenue generators. So the recent changes in Google AdWords has caused quite a stir.

This week we discuss the 2 recent changes Google has made to AdWords. With one of them being billed the biggest change in Google AdWords in 15 years.

To here our opinion on these changes listen to the show.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

Podcast: Play in new window | Download

Rob’s 5 Best Ever Email Subject Lines

Rob has done some research into email subject lines and in this week’s show he reveals the results.

Once you’ve got your email into someone’s inbox the next thing you need to do is to get them to open it. A powerful and relevant subject line is the key to higher open rates.

You don’t want to trick them into opening it, otherwise they won’t respond to the content of the email and are unlikely to open others from you at a later date. You do want to pique their interest, and get them curious about what is inside.

The research comes from 5 years work on his email list and approximately 1500 emails. From this he produced his top 100 best performing email subject lines.

Rob takes us through his top 5 performing email subject lines in the podcast.

You can get access to the complete 100 top performing email subject lines here.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

Podcast: Play in new window | Download