Month: November 2016

3 Ways Email Marketing Automation Can Work for Your Business

Email marketing automation is used by thousands of businesses around the world. If you are unfamiliar with this method of using email you may not understand why it is so popular.

From optimising your staff’s time, to optimising which customers your sales team focuses their effort on, the scope of email marketing automation goes way beyond simply automating your marketing department’s repetitive tasks.

You can use email automation during the customer onboarding process, for lead generation and to reactivate dormant email addresses.

Best of all, aside from pre-planning, the effort to do this is minimal. Whilst the rewards are maximised.

Sean and Rob talk through 3 ways you can utilise email marketing automation to the benefit of your business.

Some of the resources mentioned in the show:

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

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Where Neil Patel would invest $1000 in marketing right now

Rob interviews world-leading marketer & entrepreneur Neil Patel.

Ever heard of KISSmetrics, Crazy Egg or Hello Bar?

Well, a guy called Neil Patel either co-founded or founded all of those.

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

So, he’s kind of a big deal when it comes to online marketing.

So would you be curious to know exactly what he’d do with a thousand marketing bucks right now, to get the best return?

Yeah, me too.

So I asked him, in our brand new podcast – and, I have to say, his answer surprised me.

Listen now, and in addition to discovering where he’d put that $1000, you’ll also discover:

  • The marketing channel that accounts for less than 10% of the traffic… but more than 40% of the revenue
  • The biggest opportunity area for marketers in 2017
  • The characteristics of web content that goes viral

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

Podcast: Play in new window | Download