Month: June 2017

On this week’s show Rob Tyson, former co-host, pays us a visit. Rob has been working on some new projects and gives us some insight into the future of online course and information products.

Rob has 12 years experience of running online course and membership websites. In this time the landscape has seen some big changes. The style of courses that did well 5 years ago no longer attract the attention they once did. Rob points out that you now need to create increased value with not only your course content but also the background support.

The rise of popular course listing websites like Udemy & Lynda.com has made much course material a commodity. Along with many websites selling other services listing course material completely free of charge in order to leverage sales of their core product.

So if you are interested in running an online course or sales of your existing course isn’t living up to expectation listen in to what Rob has to say.

You can find out more at RobTyson.net/webclass

Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Stitcher & if you like it we’d be grateful if you could leave a review.

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In this week’s show, I interview Rebecca Lieb, author of the newly released book, Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy.

Rebecca is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialisation are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation.

On the show, we look at why a content strategy needs to be part of your organisation. Especially as advertising starts to become less effective. Rebecca also reveals her 10 steps to a solid content strategy.

Rebecca’s book is released on the 3rd June in the UK and in digital in the US, with hard copies available in the US from 28th June.

You can follow Rebecca on Twitter @lieblink or visit her website at http://rebeccalieb.com.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Sticher & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download