When we start out in business often designing a logo or website is the nearest we get to thinking about a brand.
A well developed brand can play a major role for your company. How it is perceived in the market, how it reflects your values and even how internal staff behave within the business.
The guys take us through the following elements of brand building:
- The importance of building a brand
- The elements to consider
- The relation between brand and design
- When to start thinking about a brand
- How to choose someone to work with
- How much you should invest in building a brand
As always if you have any questions you can get in touch via Twitter @SeanClark.