Month: March 2018

Virtual Reality Marketing with Henry Stuart

Virtual Reality Marketing

On this week’s podcast we are lucky to have Henry Stuart co-founder & CEO of Visualise – a virtual reality production studio. He is also the author of Virtual Reality Marketing: Using VR To Grow A Brand And Create Impact which is due to be published this October.

Henry began his career in Photography however he soon took his skills to new levels. Henry is now a regular speaker and thought leader in the Virtual Reality sector and has written articles for Wired, BBC, Marketing Magazine, The Financial Times, The Drum and many more.

Some of Henry’s clients are worldwide brands such as Mercedes F1, Harrods, Audi, Samsung, Ray-Ban, O2, BBC.

Today we are talking about Virtual Reality, more specifically, about marketing in VR. According to one study, 74% of consumers find VR ads less intrusive than regular digital marketing, with a 70% same-day-recall rate.

This “new” medium is booming – by 2025, the industry is expected to become bigger than TV. If you are old enough you’ll remember Second Life which was launched in 2003 by Linden Labs.

Testament to the popularity of VR Second Life still exists 15 years on.

In the show we will be covering:

  • The difference between VR & AR? (augmented reality)
  • Why VR marketing?
  • How to choose the right VR experience to market your business?
  • How do we get our marketing into production?
  • How do you measure the success of a VR campaign?
  • Is this an opportunity for many to be first to market?
  • What’s the future for VR?

Resources

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

 

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GDPR’s Impact on Marketing in 2018 with Solicitor Richard Turner of Leathes Prior

GDPR, the entry in the notebook .General Data Protection Regulation concept may 25, 2018
GDPR, the entry in the notebook .General Data Protection Regulation concept may 25, 2018. GDPR metaphor.

2018 has been a year for regulatory change with MiFID 2, PSD2 and now the wider impacting introduction of the General Data Protection Regulation (GDPR) on the 25th May.

Data protection and privacy regulations have existed in law for many years, but GDPR seeks to formalise and strengthen some of the existing directives. Whilst there are some new rules and tighter restrictions, some of the impacts of GDPR have been overstated. That said it is set to shake up online marketing.

Although the penalty for breaches are now very severe, you can mitigate your risks by taking positive action now. Many of the world’s leading marketing channels have already prepared for GDPR.

On this week’s podcast we are lucky to have an expert in corporate and commercial law, Richard Turner of Leathes Prior solicitors.

Richard obtained his law degree from the University of Edinburgh in 2006 before going on to achieve a distinction on the LPC at BPP University. Richard supports and advise clients on data protection obligations and offers bespoke training courses in this area.

In the show, we focus on GDPR’s impact on marketing, as this is the area I have received most questions on. We’ll be covering the following topics:

  • How to collect data under GDPR
  • Required data protection policies
  • The difference between data processors and controllers
  • What is “Consent” and when can you use “Legitimate interest”?
  • Will it lead to a world of websites full of tick boxes?
  • The impact on social media marketing & remarketing
  • Data access and managing user requests
  • Data collection
  • Historic data and can you still use it

Resources

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify.  If you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download