Month: April 2018

On this week’s podcast, we interview Garrett Moon, CEO & Co-Founder at CoSchedule and author of the recently-published 10x Marketing Formula.

Garrett used the marketing technique that he covers in his recent publication to build CoSchedule, the dynamic, interactive calendar that integrates with a business’ overall marketing strategy, from nothing to 1.3 million page views each month, 250K email subscribers, and 9000+ customers in 125 countries in just 4 years.

In the interview, Garrett shares his marketing expertise as we cover a number of different topics, including:

• • Why it is difficult to replicate the successes of long term marketing campaigns when there are so many examples of them;
  • How businesses can avoid falling into the trap of trying and failing to copy other businesses;
  • Why Garrett advocates thinking like a startup when it comes to content marketing;
  • How content hacking plays a part in this startup mindset;
  • What the 10x Marketing Formula is exactly

Garrett also shares his expertise on creating the game-changing content within a business marketing plan, and how business owners can generate their own ideas that follow the 10x Marketing Formula guidelines.

Resources

CoSchedule: www.coschedule.com

10x Marketing Formula: www.coschedule.com/10xbook

Garrett’s twitter: https://twitter.com/garrett_moon

Garrett’s LinkedIn: https://www.linkedin.com/in/garrettmoon/

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.

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On this week’s podcast, we interview Bastian Ernst, the CEO and founder of Wild Audience as he shares some of his expertise on Respect-Based marketing.

Bastian actually began his career working in Silicon Valley, but gave this up in 2015, knowing that there was something bigger waiting for him to discover. That ‘something bigger’ was actually Wild Audience, which he built out of a passion for marketing technology, and is based on the premise of building up a relationship with your audience before selling them a solution to their problem. This marketing technique is based on trust, and your audience having respect for the advice you give them- hence why it is called Respect-Based Marketing.

However, unlike the majority of business success stories, Bastian actually made his first sale before he had even developed his product- which is what makes his story so interesting. He took a lot of risks, made mistakes and analysed a lot of feedback before he got into his current position.

In the interview, we talk about just how Respect-Based marketing works, covering:

• Who exactly Respect-Based marketing is suitable for;
• How to build this vital relationship with your audience in order to position yourself as a respectable information source;
• How to make other businesses hunt you with a Respect-Based marketing approach; and
• How Bastian was able to build a business work $100 k in just 6 months, avoiding offering promotions, discount and product launches in favour of an approach that was solely based on the respect and relationship he had with potential customers.

Resources:

• 8 Steps To A Super High Converting Evergreen Sales Funnel – PDF

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download