Month: June 2018

In this week’s episode, we spoke to Scott J. Bintz, founder of RealTruck.com and author of Principles to Fortune: Crafting a Culture to Massively Grow a Business. Scott founded e-commerce RealTruck.com in 1997, but after selling the successful business in 2015, he turned his attention to Red Headed Rebel, advising companies on their e-commerce & digital marketing ventures.

Scott used his passion for business to develop the Red Headed Rebel brand further, launching entrepreneurial coffee company RHR Brews and RHRswag.com, a website selling parts for drag race cars.

In this interview, Sean and Scott discuss a number of different topics, including:

• How Scott made his transition from his non-business background to e-commerce.
• The strategies RealTruck.com used Scott to onboard suppliers to take a risk on e-commerce when they were used to selling in brick and mortar stores.
• How ‘the endless pursuit for more’ caused Scott to lose interest in business, and how his interested in dirt track racing and the development of RHRswag.com helped him stay inspired.
• The importance of overcoming failure. How testing something, reviewing its impact and making changes accordingly can make a bigger difference than getting it right first time.
• The importance of being humble. Scott discusses how transparency and treating people right is the most important advertising method of all, and how he can balance this with running a successful business.
• How both new businesses and developed businesses can take heed of Scott’s advice. He says it’s simply a matter of trial and improvement in getting a business to run smoothly.
• The importance of nurturing the culture of a business in order that it outlives the CEO, and how Scott has been involved with RealTrucks.com since he sold the business in 2015.

Scott had some incredibly useful insights to share in this interview. If you’d like to know more, or have any further questions, these links may help:

Buy Scott’s book on Amazon.

Twitter: @Bintzness101

Website: principlestofortune.com

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.

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In this week’s episode, we talk to Michael Koral, co-founder and COO of digital advertising RoboAgency, Needls. The Needls ad platform allows businesses to automatically create, target and optimize digital ads on both Facebook and Instagram. Using its proprietary intent engine, Needls identifies buying signals within posts, tweets and status updates through Data Science and AI, ultimately determining the perfect target audience for these ads by monitoring social media conversations in real time. Needls then delivers advertisements directly to these individuals, resulting in a high-quality traffic and impressive ROI for advertisers. Michael started his first business aged 18 while still at university, and now, with 12 years of experience, helps other businesses reach potential clients at the right time with Needls.

In this interview, we cover a number of topics, including:

• What is a RoboAgency;
• The main issues with the way that we currently run Facebook ads, and how the complexities of the DIY approach compare to the cost of agencies, as well as the main mistakes that mean people don’t see a return on their Facebook ads;
• Michael’s preferred Facebook targeting options and his advice on audience targeting;
• How creativity can be important in advertising, and whether video ads perform better than image ads;
• How Michael’s approach to Facebook ads differs for B2B;
• How businesses might need to think differently when it comes to Instagram ads;
• How Needls can save businesses time and improve ad results, making the entire process easier.

Get in touch with Michael

Send an email – michael@needls.com

Schedule a call- calendly.com/mkoral

Website- www.needls.com

Twitter- @NeedlsAds

Facebook- The Official Needls Page

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