February 2019 - The Click and Convert Podcast

On this week’s show, Sean speaks to Paul Miller, founder of CozyPhones and Next Level Licensing. Paul has been expanding his e-commerce brand since 2015, and speaks of the importance of seeking licensing opportunities for his products. Having locked in a licensing deal with Nickelodeon in 2017, Paul’s brand skyrocketed and culminated in a global mass market distribution deal. Nowadays, Paul shares his expertise with others, helping businesses how to follow his path and achieve growth to a size they could only dream of before. Today, Paul is hear to teach us how to reach new heights through the power of licensing.

Sean and Paul discuss a number of different topics, including:

How Paul got to where he is now, and at what moment he realised the value in product licensing
What type of businesses should think about product licensing, and any prerequisites they should be aware of- quality is a must
The potential that can be unlocked when you license your products and how value lies in more than just profit margins
The dangers and pitfalls that must be taken into account
Tips for evaluating potential licensors
How licensing your product to more than one brand can be beneficial
The wider opportunities for product licensing
The fees and costs associated with product licensing
The next steps for listeners that have an interest in licensing a product

Resources Paul mentions:

Amazing Freedom

Paul’s own free course

Prosper Show 2019

As always if you have any questions you can get in touch via Twitter @SeanClark.

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Jon-MacDonald

On this week’s show Sean interviews Jon MacDonald, founder and president of The Good, a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers.

With names like Adobe, Nike and The Economist on its client list, it’s fair to say that The Good has been a success- confirmed by its position on Oregon’s list of top 20 fastest growing private companies.

Hardly surprising, given that many brands that have worked with The Good have seen a 100% increase in revenue, on average.

Jon knows a thing or two about encouraging site visitors to take action, and shares his expertise on conversion optimisation in publications, such as Entrepreneur and Inc.

In addition to this, Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups, such as Entrepreneurs’ Organization (EO).

Sean and Jon discuss a number of topics in today’s show, including:

Jon’s background and how he came about founding The Good
Why Jon hasn’t been tempted to diversify The Good’s services, and why there’s value in expertise
Jon’s personal approach to CRO: The Conversion Growth Programme
The nature of tests that Jon runs to establish the best method of conversion optimisation for clients and how false data can misguide businesses
The most common issues among clients at the start of new CRO projects: navigation and branded terms
When clients should expect to see gains, and when improvements are likely to level out
The specificities of two services offered by The Good: Data-Driven Redesign and Audit-Only Research. These are just two CRO services that clients can choose
How companies that can’t afford to invest in third-party services can implement their own CRO strategy and how these techniques can put companies at a much better starting place if they do invest in a service, such as The Good at a later date.

Want to learn more? Check out The Good’s content. Sign up to the weekly email list for tips on how you can help your own business with CRO.

Does your website receive at least 10k hits each month? Try out The Good’s free landing page assessment.

Contact John directly: jon@thegood.com

Website: thegood.com

Twitter: @jonmacdonald

Services Jon mentions:

As always if you have any questions you can get in touch via Twitter @SeanClark.