Episode 84 of The Small Business Marketing Report Podcast
When myself and Robert started our careers in online marketing, email marketing was simple:
“Build the biggest list possible and blast out the same message to everyone regardless!”
Email marketing is changing fast, and we asked Ian Brodie, the author of the excellent, Amazon number 1 Best-selling book ‘Email Persuasion’, to identify what he believes are the 5 big trends in email marketing right now.
Listen in to this free podcast now to discover:
- The 5 big trends changing email marketing now – and how to benefit
- Why the ‘startup culture’ lit a fire under email marketing
- Why Facebook is obsessed with getting your email address
- How to use social media with email for best effect
- Ian’s choice of email marketing software
- Why you’ll be left behind by Big Trend #2 – unless you start acting now
- Ian’s favourite tools to get more subscribers and grow your email list
- ‘New’ popups, ‘welcome mats’, ‘exit intent’ technology and tactics discussed
- The shift to mobile and what to do about it
- How to use style and story to improve your results
Mentioned: email testing from Litmus.
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