5 Video Marketing Mistakes to Avoid with Michael Stiff

Marketing videos when done well look simple and effective, but we’ve all been subjected to the “boring” corporate talking head.

This week on the show we have an expert in video creation and animation, Michael Stiff, co-founder and Director of All is Flux.

I’ve known Michael for a few years now and he’s produced amazing work for some of our clients.

So following on from our recent episode on using video for online marketing. Then our blog post demonstrating the 83% cost saving using video in Facebook advertising.

I thought it would be great if Michael could give us some tips on video creation.

If you’re looking to create your own marketing video in-house or brief ideas for an agency production, Michael discusses these common mistakes to look out for.

  • Lack of emotion & passion
  • Not targeting a specific audience profile
  • Pitching products & services features
  • Not defining an objective
  • Lack of editing

Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

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