Episode 65 of The Small Business Marketing Report Podcast
This episode was inspired by a recent blog post by Seth Godin, “Every marketing challenge revolves around these questions”.
Seth is a prolific blogger, has written many books and is a sought after at talking events for his insights and observations. He publishes a blog post daily, some as short as a sentence or two, but nevertheless powerful and thought provoking.
A lot of the time Seth takes the everyday, simplifies it and just makes you think. Which is exactly what happened in this case.
He raises 7 questions about marketing, most of which are obvious. Still many of which remain unanswered in most companies.
Too often we start a business, launch a product or create a new service without asking some fundamental questions. These questions can make a big difference to your success or failure. If taken seriously they may also make you consider whether you are doing the right thing in the first place.
We dissect Seth’s post and hopefully you should get some value from our discussion.
Thanks Seth for your inspiration over the years.
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