Nathan Hirsch has over 10+ years of experience building businesses as an entrepreneur. Along with his business partner Connor Gillivan, Nathan built his first eCommerce business to $25 million in total sales using virtual assistants.
Then, they scaled and sold their second company, FreeeUp which featured on the show in 2019, with a 100% remote team of virtual assistants.
They have been recognised on 250+ podcasts such as Entrepreneur on Fire and were on the Entrepreneur 360 List for two years in a row commending them as one of the best entrepreneurial companies in America.
At their core, they are systems entrepreneurs always looking for new ways to automate and outsource to virtual assistants and talented professionals. Today Sean and Nathan discuss a range of topics, covering Nathan’s new venture Outsource School.
Today’s Click and Convert podcast guest is Magda Houalla, Director of Marketing Strategy at AspireIQ. As a leader in the influencer marketing space, Magda helps brands across all industries start and expand their campaigns to meet, and exceed, their own specific goals. Magda’s client list includes the likes of Zevia, Freshly, Bed, Bath & Beyond, LL Bean and Walmart.
In this episode, Magda shares her expertise in influencer marketing, discussing a range of topics with Sean, including:
When Magda became interested in influencer marketing and how she progressed her career to get to where she is today
The size of businesses that Magda works with primarily
What influencer marketing is and how a campaign might differ from a product endorsement
How to find the right influencer to fit your brand and how different brands could leverage influencer marketing
How influencer marketing for different budgets
The different timescales for influencer marketing campaigns and how this will vary between brands
How influencer marketing can work with a range of different demographics
How Magda and her team help brands manage their expectations with ROI on these campaigns
How the evolution of social media platforms allows brands to access different audiences with influencer marketing
Want to learn more about influencer marketing? You’ll find lots of resources at aspireiq.com/click-convert.
On this week’s episode, Sean speaks to Adam Lundquist. Harvard-educated, this former radio shock jock became is responsible for one of the first viral YouTube videos, when he uploaded one of his interviews in the platform’s early days. This viral video sparked Adam’s interest in the power of the internet and internet marketing. Now an agency owner, Adam has featured in a range of traditional media, such as VH1, MTV, and The Best Damn Sports Show. However, he’s also translated his knowledge into new media, featuring as a published author in Search Engine Journal, PPC Hero and Wordstream, to name just a few.
Adam’s digital marketing agency, Nerds Do it Better delivers paid search campaigns, making use of advanced statistical analysis from Harvard. This allows Adam and his team to remove inefficiencies and generate a consistent flow of customers in a cost-effective way.
Sean and Adam discuss a number of topics, including:
Adam’s journey from radio shock jock to YouTube
How Adam became interested in statistical analysis and the essence of the advanced statistical analysis that Adam looked at during his Harvard studies. Adam also explains the decision behind the launch of Nerds Do it Better
How to give potential customers the confidence that you can help them, and the importance of picking up the phone
How Adam advises measuring the spectrum of the whole marketing campaign
Human-generated vs automated ads – the benefits of each and how each has its place
The importance of ad copy, and tips for writing it
Tips on generating calls from ads, rather than just a click and how these other leads can be more difficult to track and test individually
Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.
As always if you have any questions you can get in touch via Twitter @SeanClark.
Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.
This week, we speak to Mark Williams-Cook, Digital Marketing Director of Candour. With 15 years of experience in the digital marketing industry, Mark has spent his time working at senior management and director level at three major UK digital marketing agencies, working as a full-time affiliate, making and flipping websites, one of the first in the YouTube Partner Programme and built and sold SaaS tools for both SEO and social media.
Over the years, Mark has worked with the likes of Expedia, Hitachi, FatFace and Groupon on their search marketing. On top of this, he’s talked at digital conferences (BrightonSEO, Retra and TalkingTech to name just a few) and is Chartered Institute of Marketing Faculty speaker- he’s even designed one of the first iterations of their digital bootcamp. In addition to this, he currently runs three digital marketing courses with Jarrold Training for Search Engine Optimisation, Google Adwords and Google Analytics.
However, even with all of these achievements, what pleased his mum was something a little lower-key. Mark wrote a chapter on SEO in Build a Brand in 30 Daysand she said this made her happy as it was something tangible because she didn’t really understand what he did for a living.
Mark’s current goal is to make Candour the best possible place to work in order to attract amazing staff who can create great results for clients.
Sean and Mark cover a number of topics, including:
The different types of SEO that should be considered
Just how large the job of ‘SEO’, what skills are required and how more people might need to be involved than you’d first think
The importance of mobile SEO in today’s world
How the loading speed of your website might impact SEO rankings
The role that links play and how quality trumps quantity
Where content fits in the SEO plan and how quality is so important
How we can and should be using Google’s AI
The personalisation of search in light of Google’s AI
Daily tasks for an SEO and how measuring and tracking your rankings is vital
Opteo is a Google Ads management tool and much more. If you run one Google Ads account or 100 Opteo will save you time and enhance your ad management skills. Smart, powerful, and built to make life easier. It will automate routine Google Ads tasks, and alert you automatically to trends and even make automatic recommendations. You can then spend more time on high-level strategy and creative work.
We use Opteo in our agency to make us more efficient and effective.
In this week’s episode, we talk to Michael Koral, co-founder and COO of digital advertising RoboAgency, Needls. The Needls ad platform allows businesses to automatically create, target and optimize digital ads on both Facebook and Instagram. Using its proprietary intent engine, Needls identifies buying signals within posts, tweets and status updates through Data Science and AI, ultimately determining the perfect target audience for these ads by monitoring social media conversations in real time. Needls then delivers advertisements directly to these individuals, resulting in a high-quality traffic and impressive ROI for advertisers. Michael started his first business aged 18 while still at university, and now, with 12 years of experience, helps other businesses reach potential clients at the right time with Needls.
In this interview, we cover a number of topics, including:
What is a RoboAgency;
The main issues with the way that we currently run Facebook ads, and how the complexities of the DIY approach compare to the cost of agencies, as well as the main mistakes that mean people don’t see a return on their Facebook ads;
Michael’s preferred Facebook targeting options and his advice on audience targeting;
How creativity can be important in advertising, and whether video ads perform better than image ads;
How Michael’s approach to Facebook ads differs for B2B;
How businesses might need to think differently when it comes to Instagram ads;
How Needls can save businesses time and improve ad results, making the entire process easier.
Garrett used the marketing technique that he covers in his recent publication to build CoSchedule, the dynamic, interactive calendar that integrates with a business’ overall marketing strategy, from nothing to 1.3 million page views each month, 250K email subscribers, and 9000+ customers in 125 countries in just 4 years.
In the interview, Garrett shares his marketing expertise as we cover a number of different topics, including:
Why it is difficult to replicate the successes of long term marketing campaigns when there are so many examples of them;
How businesses can avoid falling into the trap of trying and failing to copy other businesses;
Why Garrett advocates thinking like a startup when it comes to content marketing;
How content hacking plays a part in this startup mindset;
What the 10x Marketing Formula is exactly
Garrett also shares his expertise on creating the game-changing content within a business marketing plan, and how business owners can generate their own ideas that follow the 10x Marketing Formula guidelines.
On this week’s podcast, we interview Bastian Ernst, the CEO and founder of Wild Audience as he shares some of his expertise on Respect-Based marketing.
Bastian actually began his career working in Silicon Valley, but gave this up in 2015, knowing that there was something bigger waiting for him to discover. That ‘something bigger’ was actually Wild Audience, which he built out of a passion for marketing technology, and is based on the premise of building up a relationship with your audience before selling them a solution to their problem. This marketing technique is based on trust, and your audience having respect for the advice you give them- hence why it is called Respect-Based Marketing.
However, unlike the majority of business success stories, Bastian actually made his first sale before he had even developed his product- which is what makes his story so interesting. He took a lot of risks, made mistakes and analysed a lot of feedback before he got into his current position.
In the interview, we talk about just how Respect-Based marketing works, covering:
Who exactly Respect-Based marketing is suitable for;
How to build this vital relationship with your audience in order to position yourself as a respectable information source;
How to make other businesses hunt you with a Respect-Based marketing approach; and
How Bastian was able to build a business work $100 k in just 6 months, avoiding offering promotions, discount and product launches in favour of an approach that was solely based on the respect and relationship he had with potential customers.
