SEO Done The Right Way!

Mark Cook

This week, we speak to Mark Williams-Cook, Digital Marketing Director of Candour. With 15 years of experience in the digital marketing industry, Mark has spent his time working at senior management and director level at three major UK digital marketing agencies, working as a full-time affiliate, making and flipping websites, one of the first in the YouTube Partner Programme and built and sold SaaS tools for both SEO and social media.

Over the years, Mark has worked with the likes of Expedia, Hitachi, FatFace and Groupon on their search marketing. On top of this, he’s talked at digital conferences (BrightonSEO, Retra and TalkingTech to name just a few) and is Chartered Institute of Marketing Faculty speaker- he’s even designed one of the first iterations of their digital bootcamp. In addition to this, he currently runs three digital marketing courses with Jarrold Training for Search Engine Optimisation, Google Adwords and Google Analytics.

However, even with all of these achievements, what pleased his mum was something a little lower-key. Mark wrote a chapter on SEO in Build a Brand in 30 Days and she said this made her happy as it was something tangible because she didn’t really understand what he did for a living.

Mark’s current goal is to make Candour the best possible place to work in order to attract amazing staff who can create great results for clients.

Sean and Mark cover a number of topics, including:

  • The different types of SEO that should be considered
  • Just how large the job of ‘SEO’, what skills are required and how more people might need to be involved than you’d first think
  • The importance of mobile SEO in today’s world
  • How the loading speed of your website might impact SEO rankings
  • The role that links play and how quality trumps quantity
  • Where content fits in the SEO plan and how quality is so important
  • How we can and should be using Google’s AI
  • The personalisation of search in light of Google’s AI
  • Daily tasks for an SEO and how measuring and tracking your rankings is vital
  • Why SEO might not always be the answer

Want to know more? Get in touch with Mark!

Candour- https://withcandour.co.uk/

Search Norwich – searchnorwich.org

Twitter- @thetafferboy

Resources:

SEMrush

Lighthouse

We’d like to thank our show sponsor Opteo.

Opteo is a Google Ads management tool and much more. If you run one Google Ads account or 100 Opteo will save you time and enhance your ad management skills. Smart, powerful, and built to make life easier. It will automate routine Google Ads tasks, and alert you automatically to trends and even make automatic recommendations. You can then spend more time on high-level strategy and creative work.

We use Opteo in our agency to make us more efficient and effective.

Go to opteo.com/clickandconvert to claim your 6 week free trial.

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review

Automated Advertising with Michael Koral

Michael-Koral

In this week’s episode, we talk to Michael Koral, co-founder and COO of digital advertising RoboAgency, Needls. The Needls ad platform allows businesses to automatically create, target and optimize digital ads on both Facebook and Instagram. Using its proprietary intent engine, Needls identifies buying signals within posts, tweets and status updates through Data Science and AI, ultimately determining the perfect target audience for these ads by monitoring social media conversations in real time. Needls then delivers advertisements directly to these individuals, resulting in a high-quality traffic and impressive ROI for advertisers. Michael started his first business aged 18 while still at university, and now, with 12 years of experience, helps other businesses reach potential clients at the right time with Needls.

In this interview, we cover a number of topics, including:

  • What is a RoboAgency;
  • The main issues with the way that we currently run Facebook ads, and how the complexities of the DIY approach compare to the cost of agencies, as well as the main mistakes that mean people don’t see a return on their Facebook ads;
  • Michael’s preferred Facebook targeting options and his advice on audience targeting;
  • How creativity can be important in advertising, and whether video ads perform better than image ads;
  • How Michael’s approach to Facebook ads differs for B2B;
  • How businesses might need to think differently when it comes to Instagram ads;
  • How Needls can save businesses time and improve ad results, making the entire process easier.

Get in touch with Michael

Send an email – michael@needls.com

Schedule a call- calendly.com/mkoral

Website- www.needls.com

Twitter- @NeedlsAds

Facebook- The Official Needls Page

Creating A 10x Marketing Formula with Garrett Moon

Creating A 10x Marketing Formula with Garrett Moon

On this week’s podcast, we interview Garrett Moon, CEO & Co-Founder at CoSchedule and author of the recently-published 10x Marketing Formula.

Garrett used the marketing technique that he covers in his recent publication to build CoSchedule, the dynamic, interactive calendar that integrates with a business’ overall marketing strategy, from nothing to 1.3 million page views each month, 250K email subscribers, and 9000+ customers in 125 countries in just 4 years.

In the interview, Garrett shares his marketing expertise as we cover a number of different topics, including:

    • Why it is difficult to replicate the successes of long term marketing campaigns when there are so many examples of them;
    • How businesses can avoid falling into the trap of trying and failing to copy other businesses;
    • Why Garrett advocates thinking like a startup when it comes to content marketing;
    • How content hacking plays a part in this startup mindset;
    • What the 10x Marketing Formula is exactly

Garrett also shares his expertise on creating the game-changing content within a business marketing plan, and how business owners can generate their own ideas that follow the 10x Marketing Formula guidelines.

Resources

CoSchedule: www.coschedule.com

10x Marketing Formula: www.coschedule.com/10xbook

Garrett’s twitter: https://twitter.com/garrett_moon

Garrett’s LinkedIn: https://www.linkedin.com/in/garrettmoon/

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.

Building A Business With Respect Based Marketing with Bastian Ernst

Respect-Based-Marketing

On this week’s podcast, we interview Bastian Ernst, the CEO and founder of Wild Audience as he shares some of his expertise on Respect-Based marketing.

Bastian actually began his career working in Silicon Valley, but gave this up in 2015, knowing that there was something bigger waiting for him to discover. That ‘something bigger’ was actually Wild Audience, which he built out of a passion for marketing technology, and is based on the premise of building up a relationship with your audience before selling them a solution to their problem. This marketing technique is based on trust, and your audience having respect for the advice you give them- hence why it is called Respect-Based Marketing.

However, unlike the majority of business success stories, Bastian actually made his first sale before he had even developed his product- which is what makes his story so interesting. He took a lot of risks, made mistakes and analysed a lot of feedback before he got into his current position.

In the interview, we talk about just how Respect-Based marketing works, covering:

  • Who exactly Respect-Based marketing is suitable for;
  • How to build this vital relationship with your audience in order to position yourself as a respectable information source;
  • How to make other businesses hunt you with a Respect-Based marketing approach; and
  • How Bastian was able to build a business work $100 k in just 6 months, avoiding offering promotions, discount and product launches in favour of an approach that was solely based on the respect and relationship he had with potential customers.

Resources:

As always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review.