Category: Business Marketing

How To Market Your Startup

Why do some startups ideas become a stellar success? Whilst other seemingly more deserving startup ideas fold way before their potential is realised.

A lot of this is down to marketing, or lack of it in the case of the failures.

If you don’t pay as much attention to marketing your startup as you do to developing it you can end up in this undeserving pit of despair.

So how do you avoid this common startup trap?

In this episode, we look at marketing your startup. How marketing should start as soon as you have an idea, sometimes even before then. With an “always be marketing” approach you can ensure that your idea has the maximum chance of success.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Sticher & if you like it we’d be grateful if you could leave a review.

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Where Neil Patel would invest $1000 in marketing right now

Rob interviews world-leading marketer & entrepreneur Neil Patel.

Ever heard of KISSmetrics, Crazy Egg or Hello Bar?

Well, a guy called Neil Patel either co-founded or founded all of those.

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

So, he’s kind of a big deal when it comes to online marketing.

So would you be curious to know exactly what he’d do with a thousand marketing bucks right now, to get the best return?

Yeah, me too.

So I asked him, in our brand new podcast – and, I have to say, his answer surprised me.

Listen now, and in addition to discovering where he’d put that $1000, you’ll also discover:

  • The marketing channel that accounts for less than 10% of the traffic… but more than 40% of the revenue
  • The biggest opportunity area for marketers in 2017
  • The characteristics of web content that goes viral

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

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How to Write a Bestselling Book with Rob Kosberg

 

writing a book

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Episode 79 of The Small Business Marketing Report Podcast

This week Robert Tyson speaks to Rob Kosberg, founder of Best Seller Publishing, the definitive leader in authority marketing and business growth strategies using a best selling book. Rob is recognised for his expertise in helping others to get published with their own best selling books.

A book can sometimes be your best lead generator. It also gives you massive authority in your space due to the fact that so few people are published. Even if you don’t become a best selling author, your book could positively impact your business’s growth.

Listen in to find out more.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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9 Unbreakable Rules Of Direct Marketing

Free Beer
Free Beer

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Episode 75 of The Small Business Marketing Report Podcast

In this episode we talk about direct marketing and some rules that should not be broken.

Over at his website, direct marketing master Denny Hatch has pulled together what he considers the 9 Inviolable Rules of the trade. Even though most of these rules were conceived well before the Web existed, they still apply.

In fact some of these are more important in the Internet age than ever.

The Rules

1 & 2. There are two rules and two rules only:
Rule 1: Test everything.
Rule 2: See Rule 1. — Malcolm Decker

3. Ed Mayer’s Corollary: “Don’t test whispers.”

4. “Success in Direct Marketing is 40% Lists (Data), 40% Offer and 20% everything else.” —Ed Mayer

5. “The offer should be so attractive, only a lunatic would say no.” —Claude Hopkins

6. “If you want to dramatically increase your results, dramatically improve your offer.” —Axel Andersson

7. “The 7 key copy drivers—the emotional hot buttons that make people act—are Fear – Greed – Guilt – Anger – Exclusivity – Salvation – Flattery. If your copy isn’t dripping with one or more of these, tear it up and start over.” —Bob Hacker

8. “Make it easy to order.” —Elsworth Howell

9. “Avoid grey walls of type.” —David Ogilvy

Listen in to find out how these rules apply to your online marketing.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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Photo Credit: Unhindered by Talent

Stop being Superman within your business with Jonathan Raymond

Business Superman
There’s no need to be Superman!

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Episode 73 of The Small Business Marketing Report Podcast

What would life be like if your team was handling 75% of the things you’re dealing with right now?

How do you blend the personal and professional for people within your business? How do you create a great business culture? Or even a business structure that is efficient and effective?

Jonathan Raymond, formerly CEO at Emyth, and now founder of Refound talks about how they help businesses create a great leadership structure. Allowing the business owner to step back and work on the business, rather than it.

Listen to the show to find out how to build a culture within your business that works.

You can also try out the Free video course at Refound for yourself.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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How to Deal with the Media with Pete Walter

Get that TV Interview
Get that TV Interview

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Episode 72 of The Small Business Marketing Report Podcast

Ever wondered how journalists choose the people they do to interview? Are you ever left thinking why is it that company on TV again and not mine?

Getting your business noticed can be really tough, especially when it comes to mainstream media.

Pete Walter, a former TV producer, spent 5 years working for BBC News and now runs a company helping small business get noticed by, and deal with, the media.

In this week’s episode Pete lets us in on the secret of getting noticed by the mainstream media. More importantly he provides some insight into how to handle the media when we get that interview.

So enjoy the show and leave any questions in the comments below.

Useful resources mentioned by Pete in the show:

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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