Category: Email Marketing

3 Ways Email Marketing Automation Can Work for Your Business

Email marketing automation is used by thousands of businesses around the world. If you are unfamiliar with this method of using email you may not understand why it is so popular.

From optimising your staff’s time, to optimising which customers your sales team focuses their effort on, the scope of email marketing automation goes way beyond simply automating your marketing department’s repetitive tasks.

You can use email automation during the customer onboarding process, for lead generation and to reactivate dormant email addresses.

Best of all, aside from pre-planning, the effort to do this is minimal. Whilst the rewards are maximised.

Sean and Rob talk through 3 ways you can utilise email marketing automation to the benefit of your business.

Some of the resources mentioned in the show:

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Any questions catch us on Twitter @SeanClark or @MrRobTyson.

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Rob’s 5 Best Ever Email Subject Lines

Rob has done some research into email subject lines and in this week’s show he reveals the results.

Once you’ve got your email into someone’s inbox the next thing you need to do is to get them to open it. A powerful and relevant subject line is the key to higher open rates.

You don’t want to trick them into opening it, otherwise they won’t respond to the content of the email and are unlikely to open others from you at a later date. You do want to pique their interest, and get them curious about what is inside.

The research comes from 5 years work on his email list and approximately 1500 emails. From this he produced his top 100 best performing email subject lines.

Rob takes us through his top 5 performing email subject lines in the podcast.

You can get access to the complete 100 top performing email subject lines here.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

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The 5 Biggest Trends Changing Email Marketing

Email Marketing

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Episode 84 of The Small Business Marketing Report Podcast

When myself and Robert started our careers in online marketing, email marketing was simple:

“Build the biggest list possible and blast out the same message to everyone regardless!”

Email marketing is changing fast, and we asked Ian Brodie, the author of the excellent, Amazon number 1 Best-selling book ‘Email Persuasion’, to identify what he believes are the 5 big trends in email marketing right now.

Listen in to this free podcast now to discover:

  • The 5 big trends changing email marketing now – and how to benefit
  • Why the ‘startup culture’ lit a fire under email marketing
  • Why Facebook is obsessed with getting your email address
  • How to use social media with email for best effect
  • Ian’s choice of email marketing software
  • Why you’ll be left behind by Big Trend #2 – unless you start acting now
  • Ian’s favourite tools to get more subscribers and grow your email list
  • ‘New’ popups, ‘welcome mats’, ‘exit intent’ technology and tactics discussed
  • The shift to mobile and what to do about it
  • How to use style and story to improve your results

Mentioned: email testing from Litmus.

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Why Buying An Email List Is Such A Bad Idea

The Small Business Marketing Report

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Episode 69 of The Small Business Marketing Report Podcast

Email marketing is possibly one of the best ways to engage your target audience and build a sustainable business online. When it comes to doing email marketing effectively there are no shortcuts.

Before you can email anyone you need to have a list of people to email. It is the way in which you obtain this list which will determine, not only the success of your email marketing. But potentially the overall success of your business.

One of the shortcuts many businesses consider is buying email lists.

In our opinion this is never a good idea. In fact it can do more harm to your business than good. This week we look at the pitfalls of buying email lists. Not only in terms of the lack of return on investment but the possible legal ramifications when you don’t have explicit permission to email someone.

Listen in to make sure you do your email list building in the most effective way.

Please leave any comments below.

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Do Pop Ups Increase Email Subscribers Rate?

The Small Business Marketing Report

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Episode 62 of The Small Business Marketing Report Podcast

In this episode of the Small Business Marketing Report we discuss the use of pop ups to increase email subscribers and downloads.

For some these are an annoying fact of the modern web and get in the way of the user journey. For others they are a valuable contributor to increased email subscribers and conversion rates.

We discuss the pros and cons, with a mix of research to help you make your mind up.

In addition we provide some suggestions for the more popular pop up applications available online.

Pop up applications to increase email subscribers mentioned in the show:

Give it a try and do let us know if you see an increase in email subscribers and conversion rates.

Listen in to the show, and if you have any questions then please feel free to comment below.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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