Category: Google

How To Use Google Analytics Goals For Improved Business Insight

This week’s podcast is about Google Analytics and Goals. Many of us use Google’s free analytics tool, but do we really get the most out of it?

To help your business make better decisions based on real data, you need actionable insight. Using Goals within Google Analytics can do just that.

Sean will walk you through the goal creation process and some ideas of things you can measure.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

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A Guide to AdWords: Launching Your First AdWords Campaign

The Small Business Marketing Report

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Episode 61 of The Small Business Marketing Report Podcast

 

The third and final episode of a 3 part series on the Google AdWords platform.

In the first episode we assessed whether AdWords was right for your business. In the second episode we got you started in setting up your first AdWords campaign.

In this final episode we look at structuring, launching and managing your AdWords campaign.

We will cover:

  • Ad Creation
  • Campaign Structure
  • Location Targeting
  • Bidding
  • Budgets
  • Tracking Conversions
  • Campaign Management

You’ll then have everything you need to launch your own successful Google AdWords Campaign.

Listen in to the show, and if you have any questions then please feel free to comment below.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download

A Guide to AdWords: Creating Your First AdWords Campaign

The Small Business Marketing Report

Podcast: Play in new window | Download

Episode 60 of The Small Business Marketing Report Podcast

The second of a 3 part series on the Google AdWords platform. Last week we assessed wether AdWords was right for your business and now we take it to the next step, creating a campaign. In this episode we introduce you to setting up the first part of your initial campaign.

We take you through the choices you have in creating an AdWords account.

Researching your Keywords with the Google Keywords Tool.

Key mistakes to avoid, identifying costs and ensuring you maintain a good quality score on your account.

With this solid base in place you’ll be ready for part 3 of this podcast series on creating a beneficial campaign structure and account management.

Listen in to the show, and if you have any questions then please feel free to comment below.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Podcast: Play in new window | Download