Category: Podcast

Google AdWords Causes a Stir in 2016

Google are renowned for making changes to their services and platforms, sometimes shutting them down altogether. Radical changes though, are usually reserved for their “free” services and those that are not direct revenue generators. So the recent changes in Google AdWords has caused quite a stir.

This week we discuss the 2 recent changes Google has made to AdWords. With one of them being billed the biggest change in Google AdWords in 15 years.

To here our opinion on these changes listen to the show.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

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The Top 3 Facebook Ad Mistakes to Avoid

In this week’s show we look at 3 common mistakes that are made when running Facebook ads.

Facebook advertising is becoming extremely popular, and ever more effective. This is reflected in the amount now being spent on advertising on the social network.

Facebook’s revenue from advertising was up 63% for the 2nd quarter of 2016 to $6.24 billion. Mobile ads, account for around 84% of that revenue.

If you haven’t yet given Facebook advertising a try, maybe it is time. Before you do though it may be worth listening in to this week’s show so you can give your ads the best chance of success.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

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Instantly Increase Revenue from your Paid Search Marketing Campaigns

Instantly increase revenue from your paid search marketing campaigns

This week we talk about Bing Ads, the often overlooked paid search marketing channel.

Pay per click (ppc) marketing is dominated by Google AdWords, especially in the UK where Google’s market share in search is around 86%. If you already have a profitable ppc campaign running in AdWords, replicating it in Bing Ads can provide a high return on investment.

Listen in as we take you through why we believe Bing Ads is a great addition to your online marketing.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

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13 Point Checklist for Effective Online Lead Generation

In this week’s show Rob takes the “Lead”, as we discuss Lead Magnets.

These are a powerful way to attract people to leave their contact information on your website. When used in the right way a lead magnet will way outperform your standard contact page in terms of lead generation. Lead magnets turn your website from a passive brochure into a critical business function.

Listen in as we go through 13 steps to creating an effective lead magnet.

Want to see a lead magnet in action? Visit Rob’s website at Robtyson.net.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

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How to Charge More for Your Services or Products

In the newly named Click and Convert podcast, Sean and Rob reveal one simple pricing ‘trick’ that can boost your revenue by 30% or more.

Business owners typically set their prices in the following ways:

  1. Guessing
  2. Look at the competition
  3. Cost plus margin

None of these are ideal, and even then we fail to increase our prices on a regular basis too.

Using a method called the “Triplicate of Choice” which allows us to take the guesswork out of setting prices and increase revenues.

Listen in to the show to find out more.

[This is episode 88 – the older episodes from The Small Business Marketing Report will be imported shortly]

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Google Analytics the Important Bits Part 2 [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

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Episode 16 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This is the 2nd in a 2 part series in which Sean & Robert discuss Google Analytics and how to use it to drive your business decisions. If you missed part 1 you can listen to it here.

I have included again links to all the resources that were mentioned in both show:

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback on the show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

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Google Analytics The Important Bits Part 1 [PODCAST]

The Small Business Marketing Report
The Small Business Marketing Report

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Episode 15 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.

This week Sean & Robert discuss Google Analytics, but as it went on so long the show has been split into two parts, this being part 1.

Google Analytics is a fantastic business tool and freely available for you to integrate into your website. The depth of insight it can provide is outstanding, and that is why some business only take a brief time to look at it. On the surface it may seem complex, but once you understand what you are trying to measure and why Google Analytics can be a powerful way to drive your business. Please find below a number of links to the resources mentioned in the show:

You can follow this show on the Small Business Marketing Report Google+ Page.

If you have a subject you would like us to cover or any feedback on the show please leave a comment below. If you enjoy the podcast you can subscribe via iTunes and we’d be grateful if you could leave a review.

You can also find us on the Stitcher & Blackberry networks:

Stitcher Smart Radio
Stitcher Smart Radio
blackberry podcast
blackberry podcast

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